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84.51°
Cincinnati, Ohio, United States · Founded 2015
1001-5000 employees
Sourced & current · updated Oct 5, 2026
84.51° is a Kroger-owned retail analytics and media business that draws on first-party transaction data from more than 62 million U.S. households to help brands, agencies, and publishers reach shoppers with greater precision across the purchase journey.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsCustomer Data PlatformRetail Media Platform
Leading retail data analytics company and the data science engine behind Kroger Precision Marketing, one of the top retail media networks in the U.S.
Ownership
Parent: The Kroger Co.