Milen Mahadevan

Milen Mahadevan is a leading figure in retail media and data-driven advertising, best known for his role in building and scaling Kroger Precision Marketing (KPM), one of the most influential retail media networks in the United States. Operating through Kroger's data science subsidiary 84.51°, Mahadevan has been instrumental in transforming Kroger's vast first-party purchase data — spanning tens of millions of households — into a sophisticated advertising and insights platform that CPG brands use to reach consumers with precision at or near the point of purchase. His work has helped establish retail media as a mainstream and high-growth channel within the broader digital advertising ecosystem. Mahadevan's career has been deeply rooted in the intersection of data science, consumer insights, and advertising technology. At 84.51°, he has overseen the development of audience targeting capabilities, closed-loop measurement solutions, and programmatic advertising integrations that allow brands to connect media spend directly to in-store and online sales outcomes. Under his leadership, KPM has expanded its off-site media capabilities, partnering with major DSPs and publishers to extend Kroger's data assets beyond its own properties. As retail media has surged in prominence — driven by the deprecation of third-party cookies and growing demand for privacy-safe, purchase-based targeting — Mahadevan has become a recognized voice on the future of commerce media, identity resolution, and the role of first-party data in advertising. He is widely regarded as one of the key operators shaping how grocery and retail data is monetized through advertising technology.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026