The Kroger Co.

One of the top U.S. retail media networks, ranked alongside Walmart Connect and Amazon Advertising for CPG advertising based on first-party shopper data scale and closed-loop measurement.

The Kroger Co. is one of the largest grocery retailers in the United States, operating over 2,700 stores under banners including Kroger, Fred Meyer, Ralphs, Harris Teeter, and others. Founded in 1883 and headquartered in Cincinnati, Ohio, Kroger has evolved beyond traditional grocery retail to become a significant player in the retail media and data analytics space. Its retail media arm, Kroger Precision Marketing (KPM), is powered by the data-science subsidiary 84.51°, which processes loyalty card data from approximately 60 million households to enable precise audience targeting for consumer packaged goods (CPG) advertisers. Kroger Precision Marketing offers a full suite of retail media solutions including onsite sponsored product ads, offsite programmatic display and video, connected TV, and in-store media. The platform allows CPG brands to reach shoppers at various stages of the purchase funnel using deterministic, purchase-based data rather than probabilistic modeling. This positions KPM as a premium retail media network with measurable, closed-loop attribution tied directly to in-store and online sales outcomes. In the broader AdTech and retail media ecosystem, Kroger competes directly with Walmart Connect, Amazon Advertising, and other large retailer-owned media networks. KPM is widely regarded as one of the most sophisticated retail media networks in the U.S., owing to the depth and quality of its first-party data. The network has established partnerships with major demand-side platforms and data clean room providers, making Kroger's shopper data accessible to brands and agencies through privacy-safe activation channels. Kroger's retail media revenue has grown substantially as CPG brands shift budgets toward commerce media.