Nate Faust

Nate Faust is a retail media and e-commerce leader at Kroger, where he has been instrumental in developing and scaling the company's retail media network, Kroger Precision Marketing (KPM). Leveraging Kroger's vast first-party shopper data from tens of millions of loyalty card members, Faust has helped position KPM as one of the most data-rich retail media offerings in the grocery sector, enabling CPG brands to reach consumers with highly targeted advertising tied to actual purchase behavior. Faust's career has been rooted in the intersection of e-commerce, digital marketing, and retail operations. Before his work at Kroger, he built experience in e-commerce and direct-to-consumer business models, giving him a strong foundation in understanding how digital channels drive measurable commerce outcomes. His background spans both the operational and commercial sides of retail, which has informed his approach to building advertising products that are accountable to sales lift and closed-loop measurement. Within the AdTech and retail media ecosystem, Faust is recognized as an operator who understands how grocery retailers can monetize their data assets while delivering genuine value to brand advertisers. His work at Kroger sits at the forefront of the broader industry shift toward retail media networks as a major channel for CPG advertising spend, a trend that has reshaped how brands allocate budgets away from traditional media toward commerce-adjacent, measurable platforms.

• EVP & Chief E-commerce OfficerCurrent

  The Kroger Co.

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