Ibotta

Leading U.S. digital promotions and cash-back rewards network, positioned at the intersection of retail media and performance marketing for CPG brands and retailers

Ibotta is a Denver-based performance marketing company that operates one of the largest digital promotions networks in the United States. Founded in 2012 by Bryan Leach, the platform enables consumer packaged goods (CPG) brands, retailers, and advertisers to reach shoppers through targeted cash-back offers and digital rebates on everyday purchases across grocery, retail, and online channels. Ibotta's model is fundamentally performance-based — brands pay only when a verified purchase is made, making it a highly accountable and measurable advertising channel. The company operates through two primary channels: its direct-to-consumer Ibotta app, which has been downloaded tens of millions of times, and the Ibotta Performance Network (IPN), a publisher network that distributes offers through third-party retail apps, loyalty programs, and digital properties. This dual-channel approach gives Ibotta significant reach across the retail media and promotions ecosystem, partnering with major retailers such as Walmart, Dollar General, and Family Dollar to embed offers directly into their digital experiences. Ibotta went public on the New York Stock Exchange in April 2024 under the ticker symbol IBTA, marking a significant milestone for the company and the broader retail media and promotions technology sector. With hundreds of millions of dollars in funding raised prior to its IPO and a growing roster of Fortune 500 brand clients, Ibotta has established itself as a key player at the intersection of retail media, shopper marketing, and performance advertising, competing with digital coupon platforms, loyalty solution providers, and emerging retail media networks.