Ibotta delivers performance-based marketing solutions that connect brands directly to consumers through verified purchase data, enabling measurable ROI and eliminating wasted ad spend through pay-per-sale models.
Last updated Feb 20, 2026 by AI Enrichment
Leading performance-based marketing platform for CPG brands with verified purchase attribution
Ibotta is a leading performance marketing and consumer technology company that operates a cash-back rewards platform connecting CPG brands with consumers. Founded in 2012, the company has evolved from a mobile coupon app into a comprehensive performance marketing platform serving major consumer packaged goods brands. Ibotta's platform enables brands to deliver targeted digital promotions and measure actual purchase behavior, while consumers earn cash back on purchases at retailers both online and in-store. The company went public in 2024 (NYSE: IBTA) and has established itself as a significant player in the retail media and performance marketing ecosystem. Ibotta's technology platform processes billions of dollars in consumer transactions annually, providing brands with verified purchase data and attribution capabilities. The company has expanded beyond its consumer app to offer enterprise solutions for brands and retailers, including the Ibotta Performance Network (IPN), which extends its reach across publisher networks and retail media platforms. Ibotta serves major CPG brands and retailers, offering a unique combination of consumer engagement, purchase verification, and performance-based marketing. The platform's ability to track actual purchases rather than just clicks or impressions has positioned it as a valuable tool for brands seeking measurable ROI on their marketing spend in the digital economy.
Mobile application that provides consumers cash-back rewards on purchases at major retailers
Performance marketing network that extends brand offers across publisher partners and retail media networks
Enterprise platform for CPG brands to create, manage, and measure performance-based marketing campaigns
Technology that verifies actual consumer purchases through receipt scanning and retailer integrations