Ibotta

Leading performance-based marketing platform for CPG brands with verified purchase attribution

Ibotta is a leading performance marketing and consumer technology company that operates a cash-back rewards platform connecting CPG brands with consumers. Founded in 2012, the company has evolved from a mobile coupon app into a comprehensive performance marketing platform serving major consumer packaged goods brands. Ibotta's platform enables brands to deliver targeted digital promotions and measure actual purchase behavior, while consumers earn cash back on purchases at retailers both online and in-store. The company went public in 2024 (NYSE: IBTA) and has established itself as a significant player in the retail media and performance marketing ecosystem. Ibotta's technology platform processes billions of dollars in consumer transactions annually, providing brands with verified purchase data and attribution capabilities. The company has expanded beyond its consumer app to offer enterprise solutions for brands and retailers, including the Ibotta Performance Network (IPN), which extends its reach across publisher networks and retail media platforms. Ibotta serves major CPG brands and retailers, offering a unique combination of consumer engagement, purchase verification, and performance-based marketing. The platform's ability to track actual purchases rather than just clicks or impressions has positioned it as a valuable tool for brands seeking measurable ROI on their marketing spend in the digital economy.