Ibotta

Leading U.S. digital promotions and cash-back rewards network, positioned at the intersection of retail media and performance marketing for CPG brands and retailers

Ibotta is an American mobile technology company, headquartered in Denver, Colorado, that offers cash back rewards on purchases through its performance marketing platform and direct-to-consumer app.¹ Its core ad product, the Ibotta Performance Network, distributes pay-per-sale offers at scale across leading retailers, publishers, and Ibotta's own digital properties, with reach and pricing verified at the point of sale.² The network targets consumers based on purchase behavior and shopping categories, and counts major CPG advertisers such as Coca-Cola, Unilever, Kimberly-Clark, P&G, Kraft Heinz, and General Mills among its brand clients.³ Reaching 96% of U.S. households, the platform leverages first-party purchase data to enable brands to build custom campaigns designed to drive measurable, incremental growth.⁴ On the measurement side, Ibotta offers campaign analytics including incremental sales, iROAS, and cost per incremental dollar via its Matched Audiences methodology, with mid-flight optimization available through its LiveLift™ tool for qualified campaigns.² Source 1: wikipedia.org — Ibotta Source 2: ibotta.com — Brand Solutions | Ibotta Performance Network Source 3: adexchanger.com — Why Ibotta Is Eyeing Performance Marketing As The Basis ... Source 4: ibotta.com — The Ibotta Performance Network