Albertsons Companies, Inc.
Albertsons Media Collective connects CPG brands to over 35 million loyalty members using verified first-party purchase data, enabling precise targeting and closed-loop sales measurement across on-site, off-site, in-store, and CTV channels.
Last updated Jun 25, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026
At a glance
- Employees
- 10001+
- Revenue
- $70B+ (total company revenue; media revenue not separately disclosed)
- Stock
- ACI
About
Top-tier U.S. grocery retail media network, competing directly with Kroger Precision Marketing and Walmart Connect for CPG advertising budgets
Albertsons Companies, Inc. is one of the largest food and drug retailers in the United States, operating over 2,200 stores under banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, and Carrs. Founded in 1939 and headquartered in Boise, Idaho, the company serves millions of customers weekly, generating a massive repository of first-party purchase and loyalty data through its Just for U loyalty program with over 35 million members. In 2021, Albertsons launched Albertsons Media Collective (AMC), its dedicated retail media network designed to help CPG brands and advertisers reach shoppers at key moments in the purchase journey. AMC offers a full suite of advertising solutions spanning on-site sponsored products and display ads, off-site programmatic targeting, in-store digital screens and audio, and Collective TV (connected TV/streaming). The network's core strength lies in its closed-loop measurement capabilities, enabling advertisers to tie ad exposure directly to in-store and online sales outcomes using verified purchase data. In the competitive retail media landscape, Albertsons Media Collective positions itself alongside Kroger Precision Marketing, Instacart Ads, and Walmart Connect as a top-tier grocery-focused retail media network. Its differentiation comes from deep grocery vertical expertise, a large and loyal customer base, and robust omnichannel measurement. The proposed merger with Kroger, announced in 2022, faced regulatory challenges and was ultimately blocked in 2024, leaving Albertsons as an independent publicly traded company continuing to invest in its media and data capabilities.
Business model
Retail Media Network
Target market
Enterprise
What they offer
Sponsored Products
On-site native ad placements within Albertsons-owned digital properties including albertsons.com and banner apps, targeting shoppers actively browsing and purchasing
On-Site Display
Display advertising across Albertsons digital storefronts, enabling brand awareness and consideration targeting for logged-in loyalty members
Off-Site Media
Programmatic audience extension using Albertsons first-party shopper segments activated across the open web, social platforms, and third-party publishers
Collective TV
Connected TV and streaming advertising product that activates Albertsons shopper audiences on CTV/OTT platforms with purchase-based targeting and closed-loop measurement
In-Store Media
Digital screen networks, audio advertising, and in-store display placements across 2,200+ physical store locations to reach shoppers at the point of purchase
Closed-Loop Measurement
Attribution and sales lift reporting that ties ad exposure directly to verified in-store and online purchase data from Albertsons loyalty members
Audience Insights & Segmentation
Data and analytics tools enabling CPG brands to understand shopper behavior, build custom audience segments, and plan campaigns based on purchase history
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited
- 1939 · Founded