Susan Morris
Susan Morris is a senior retail and operations executive at Albertsons Companies, one of the largest food and drug retailers in the United States. In her role, she has been instrumental in shaping the company's customer engagement strategy, loyalty programs, and the growth of Albertsons Media Collective — the company's retail media network that connects CPG brands with millions of shoppers through first-party data and targeted advertising solutions. Her work sits at the intersection of retail operations, customer loyalty, and the rapidly expanding retail media ecosystem. Morris has spent the bulk of her career at Albertsons and its predecessor banner companies, rising through operational and merchandising roles before taking on broader executive responsibilities. Her deep understanding of the grocery retail environment gives her a grounded perspective on how advertising technology must serve real shopper behavior and drive measurable outcomes for both retailers and brand partners. As retail media has emerged as one of the fastest-growing segments in AdTech, Morris represents the operator class of executives who are building and scaling closed-loop advertising platforms powered by first-party purchase data. Albertsons Media Collective competes in a space alongside Kroger Precision Marketing and other major grocery retail media networks, and Morris's leadership has been central to positioning Albertsons as a credible and scaled player in this arena.
Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026
- Years in industry
- 15 years
Bio
Susan Morris is a senior retail and operations executive at Albertsons Companies, one of the largest food and drug retailers in the United States. In her role, she has been instrumental in shaping the company's customer engagement strategy, loyalty programs, and the growth of Albertsons Media Collective — the company's retail media network that connects CPG brands with millions of shoppers through first-party data and targeted advertising solutions. Her work sits at the intersection of retail operations, customer loyalty, and the rapidly expanding retail media ecosystem. Morris has spent the bulk of her career at Albertsons and its predecessor banner companies, rising through operational and merchandising roles before taking on broader executive responsibilities. Her deep understanding of the grocery retail environment gives her a grounded perspective on how advertising technology must serve real shopper behavior and drive measurable outcomes for both retailers and brand partners. As retail media has emerged as one of the fastest-growing segments in AdTech, Morris represents the operator class of executives who are building and scaling closed-loop advertising platforms powered by first-party purchase data. Albertsons Media Collective competes in a space alongside Kroger Precision Marketing and other major grocery retail media networks, and Morris's leadership has been central to positioning Albertsons as a credible and scaled player in this arena.
Career
EVP, Chief Operations Officer
Albertsons Companies · prior to CMO role
Various Senior Operations and Merchandising Roles
Albertsons / Safeway · 2000s-2010s
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Helped scale Albertsons Media Collective into a competitive national retail media network
- Oversaw integration of loyalty and personalization programs across Albertsons banner stores
- Led marketing transformation connecting first-party shopper data to CPG advertising outcomes