Skip to content
SM

Susan Morris

Operator

Susan Morris is a senior retail and operations executive at Albertsons Companies, one of the largest food and drug retailers in the United States. In her role, she has been instrumental in shaping the company's customer engagement strategy, loyalty programs, and the growth of Albertsons Media Collective — the company's retail media network that connects CPG brands with millions of shoppers through first-party data and targeted advertising solutions. Her work sits at the intersection of retail operations, customer loyalty, and the rapidly expanding retail media ecosystem. Morris has spent the bulk of her career at Albertsons and its predecessor banner companies, rising through operational and merchandising roles before taking on broader executive responsibilities. Her deep understanding of the grocery retail environment gives her a grounded perspective on how advertising technology must serve real shopper behavior and drive measurable outcomes for both retailers and brand partners. As retail media has emerged as one of the fastest-growing segments in AdTech, Morris represents the operator class of executives who are building and scaling closed-loop advertising platforms powered by first-party purchase data. Albertsons Media Collective competes in a space alongside Kroger Precision Marketing and other major grocery retail media networks, and Morris's leadership has been central to positioning Albertsons as a credible and scaled player in this arena.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026

Role
Executive Vice President and Chief Marketing Officer
Company
Albertsons Companies
Based
Boise, Idaho, United States
Connections
1
Years in industry
15 years

Bio

Susan Morris is a senior retail and operations executive at Albertsons Companies, one of the largest food and drug retailers in the United States. In her role, she has been instrumental in shaping the company's customer engagement strategy, loyalty programs, and the growth of Albertsons Media Collective — the company's retail media network that connects CPG brands with millions of shoppers through first-party data and targeted advertising solutions. Her work sits at the intersection of retail operations, customer loyalty, and the rapidly expanding retail media ecosystem. Morris has spent the bulk of her career at Albertsons and its predecessor banner companies, rising through operational and merchandising roles before taking on broader executive responsibilities. Her deep understanding of the grocery retail environment gives her a grounded perspective on how advertising technology must serve real shopper behavior and drive measurable outcomes for both retailers and brand partners. As retail media has emerged as one of the fastest-growing segments in AdTech, Morris represents the operator class of executives who are building and scaling closed-loop advertising platforms powered by first-party purchase data. Albertsons Media Collective competes in a space alongside Kroger Precision Marketing and other major grocery retail media networks, and Morris's leadership has been central to positioning Albertsons as a credible and scaled player in this arena.

Career

  • EVP, Chief Operations Officer

    Albertsons Companies · prior to CMO role

  • Various Senior Operations and Merchandising Roles

    Albertsons / Safeway · 2000s-2010s

Expertise & education

Expertise

Retail Media NetworksFirst-Party Data StrategyCustomer Loyalty ProgramsShopper MarketingGrocery Retail OperationsCPG Brand PartnershipsPersonalization at ScaleClosed-Loop Measurement

Speaking topics

Retail Media and the Future of Grocery AdvertisingFirst-Party Data and Shopper PersonalizationCPG and Retailer Partnerships in a Cookie-Free World

Recognition

Notable achievements

  • Helped scale Albertsons Media Collective into a competitive national retail media network
  • Oversaw integration of loyalty and personalization programs across Albertsons banner stores
  • Led marketing transformation connecting first-party shopper data to CPG advertising outcomes
Connection details