Skip to content
ATDbbeta
KA

Kristi Argyilan

Operator

Kristi Argyilan currently serves as Global Head of Advertising at Uber, bringing deep expertise in data-driven advertising and media strategy to one of the world's leading mobility and delivery platforms. She is widely recognized for her tenure at Target, where she served as President of Roundel and SVP of Media and Guest Engagement, helping establish Target's retail media network as one of the most respected in the industry. Earlier in her career, she held senior leadership roles at Initiative (IPG Mediabrands), including President and EVP Managing Director.

Latest · Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer· Jul 15

Last updated Jul 15, 2026 by ATDb automated enrichment

Role
Global Head of Advertising
Company
Uber
Based
San Francisco, California, United States
Boards
1
Connections
3
Years in industry
25 years

Bio

Kristi Argyilan currently serves as Global Head of Advertising at Uber, bringing deep expertise in data-driven advertising and media strategy to one of the world's leading mobility and delivery platforms. She is widely recognized for her tenure at Target, where she served as President of Roundel and SVP of Media and Guest Engagement, helping establish Target's retail media network as one of the most respected in the industry. Earlier in her career, she held senior leadership roles at Initiative (IPG Mediabrands), including President and EVP Managing Director.

Career

  • President, Roundel & SVP Media and Guest Engagement

    Target · 2018-2023

  • President

    Initiative (IPG Mediabrands) · 2014-2018

  • EVP Managing Director

    Initiative (IPG Mediabrands) · 2011-2014

Board memberships

Interactive Advertising Bureau (IAB) — Retail Media Committee

Expertise & education

Expertise

Retail Media NetworksData-Driven AdvertisingFirst-Party Data StrategyMedia StrategyCommerce MediaAudience TargetingProgrammatic AdvertisingBrand and Performance Marketing

Education

  • Bachelor's Degree, University of Minnesota

Speaking topics

The future of retail media and commerce advertisingFirst-party data strategy and cookieless advertisingBuilding and scaling retail media networksThe convergence of media and commerceAdvertising on mobility and delivery platforms

Recognition

Notable achievements

  • Appointed Global Head of Advertising at Uber, tasked with scaling Uber's advertising business across its mobility and delivery platforms globally
  • As President of Roundel at Target, helped build one of the most respected and influential retail media networks in the industry
  • Widely credited as a foundational architect of the modern retail media movement, earning the industry nickname 'Godmother of Retail Media'
  • Led Target's Roundel to become a significant revenue-generating media business leveraging Target's rich first-party shopper data

Awards

Recognized among top retail media leaders by AdExchangerIndustry recognition as a pioneer and thought leader in retail media
Connection details