Kristi Argyilan

Kristi Argyilan is one of the most consequential figures in the rise of retail media as a major advertising channel. She is best known for founding and scaling Roundel, Target's retail media network, transforming it from a nascent internal initiative into one of the most respected and emulated retail media networks in the industry. Her work at Target helped establish the blueprint for how large retailers could leverage first-party shopper data to create premium, closed-loop advertising solutions that rival the targeting and measurement capabilities of digital giants like Amazon and Google. Before her landmark tenure at Target, Argyilan held senior roles in media and marketing, including time at Interpublic Group's media agency Initiative, where she developed deep expertise in media strategy, audience targeting, and brand-side advertising. Her agency background gave her a unique perspective on what advertisers actually need from media partners — a sensibility she brought directly into her retail media work. At Target, she not only built the technology and commercial infrastructure for Roundel but also evangelized the retail media category broadly, helping educate brands and agencies on its strategic value. Now as SVP of Retail Media at Albertsons Media Collective, Argyilan is applying her playbook to the grocery vertical, one of the most data-rich and competitively contested arenas in retail media. She is focused on building out Albertsons' advertising capabilities, deepening measurement and attribution offerings, and positioning the network as a must-buy for CPG and non-endemic advertisers alike. Her continued leadership at the frontier of retail media cements her status as one of the defining operators of this era in AdTech.

• Bachelor's Degree, University of Minnesota

• Founded and scaled Roundel, Target's retail media network, into one of the top retail media networks in the US by revenue and advertiser adoption
• Helped establish retail media as a recognized and strategic advertising category, influencing how retailers across the industry approach media monetization
• Led Albertsons Media Collective's expansion and maturation as a competitive grocery retail media network
• Pioneered closed-loop attribution models that connected ad exposure directly to in-store and online purchase data