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Kristi Argyilan

Operator

Leading advertising strategy and growth at Uber

Latest · Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer· Jul 15

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026

Role
Global Head of Advertising
Company
Uber
Based
Minneapolis, Minnesota, United States
Boards
1
Connections
6
Years in industry
25 years

Career

  • President, Roundel & SVP Media and Guest Engagement

    Target · 2018-2023

  • SVP

    Carat · 2006-2011

Board memberships

Interactive Advertising Bureau (IAB)

Expertise & education

Expertise

Retail Media NetworksData-Driven AdvertisingMedia StrategyFirst-Party DataCommerce MediaAudience TargetingProgrammatic AdvertisingBrand and Performance Marketing

Education

  • B.A., University of Minnesota

Speaking topics

Retail Media and Commerce AdvertisingFirst-Party Data StrategyThe Future of Audience-Based BuyingBrand Safety and Measurement in Retail MediaMobility and Delivery as Advertising Platforms

Recognition

Notable achievements

  • Built Target's Roundel into one of the most respected and scaled retail media networks in the industry
  • Appointed Global Head of Advertising at Uber, tasked with expanding Uber's advertising business across mobility and delivery platforms
  • Widely credited with professionalizing and elevating the retail media category, earning the nickname 'Godmother of Retail Media'

Awards

AdExchanger Award — Industry LeaderAdweek Media All-Star
Connection details