K
Bio
Kristi Argyilan currently serves as Global Head of Advertising at Uber, bringing deep expertise in data-driven advertising and media strategy to one of the world's leading mobility and delivery platforms. She is widely recognized for her tenure at Target, where she served as President of Roundel and SVP of Media and Guest Engagement, helping establish Target's retail media network as one of the most respected in the industry. Earlier in her career, she held senior leadership roles at Initiative (IPG Mediabrands), including President and EVP Managing Director.
Previous Roles
President, Roundel (Retail Media Network)
Target (2019-2022)
SVP, Media & Guest Engagement
Target (2016-2019)
President
Initiative (IPG Mediabrands) (2013-2016)
EVP, Managing Director
Initiative (2010-2013)
Expertise
Retail Media NetworksFirst-Party Data StrategyAudience TargetingClosed-Loop MeasurementOmnichannel AdvertisingProgrammatic AdvertisingCPG AdvertisingMedia Strategy
Education
- Bachelor's Degree, University of Minnesota
Notable Achievements
- Founded and scaled Roundel, Target's retail media network, into one of the top retail media networks in the US by revenue and advertiser adoption
- Helped establish retail media as a recognized and strategic advertising category, influencing how retailers across the industry approach media monetization
- Led Albertsons Media Collective's expansion and maturation as a competitive grocery retail media network
- Pioneered closed-loop attribution models that connected ad exposure directly to in-store and online purchase data
Awards
AdAge Leading Women 2021Cynopsis Top Women in MediaAdweek 50 (recognized among most indispensable executives in marketing)
Speaking Topics
The future of retail media networksLeveraging first-party data in a cookieless worldMeasurement and attribution in retail mediaOmnichannel advertising strategy for CPG brandsHow retailers can compete with Amazon in advertising
Board Memberships
Interactive Advertising Bureau (IAB) — Retail Media Committee
Connections