Fetch Rewards

Leading receipt-scanning rewards platform connecting CPG brands with consumers through purchase-verified incentives

Fetch Rewards operates a mobile shopping rewards platform that bridges consumer packaged goods (CPG) brands with consumers through receipt-scanning technology and purchase-based incentives. Users earn points by scanning receipts from any retailer and purchasing products from partner brands, which can be redeemed for gift cards. The platform serves as a performance marketing channel for CPG brands, providing first-party purchase data and enabling targeted promotions. Founded in 2013, Fetch has grown to become one of the most popular shopping rewards apps in the United States, with tens of millions of users. The company generates revenue primarily through brand partnerships, where CPG companies pay to run promotions and gain access to purchase data and consumer insights. Fetch's value in the AdTech ecosystem lies in its ability to provide closed-loop attribution for CPG brands, connecting marketing spend directly to verified purchases across any retail channel. The company has raised significant venture capital funding and achieved unicorn status, positioning itself as a major player in the retail media and shopper marketing space. Fetch competes with other receipt-scanning apps and loyalty platforms while also serving as a complementary channel to traditional retail media networks.