Ibotta Performance Network

Leading U.S. digital promotions network connecting CPG brands and retailers with consumers through verified, purchase-based cashback offers at scale

The Ibotta Performance Network (IPN) is the advertising and promotions arm of Ibotta, Inc., a Denver-based technology company founded in 2012. IPN allows CPG brands and retailers to distribute digital cash-back offers and promotions across a vast ecosystem of publisher partners — including major retailers, financial institutions, and media companies — reaching consumers at or near the point of purchase. The network operates on a true performance basis, meaning advertisers only pay when a verified purchase is made, making it a highly accountable and ROI-driven channel. IPN has grown into one of the largest digital promotions networks in the United States, with Ibotta reporting over 50 million consumer accounts and partnerships with thousands of brands and hundreds of publisher partners. The platform's publisher network includes notable names such as Walmart, Dollar General, Family Dollar, and many others, giving brands unparalleled reach across both online and in-store retail environments. Ibotta went public on the New York Stock Exchange in April 2024 under the ticker 'IBTA,' marking a significant milestone and validating its position in the performance marketing landscape. Within the AdTech ecosystem, IPN occupies a unique niche at the intersection of shopper marketing, affiliate marketing, and retail media. Its ability to close the loop between ad exposure and verified purchase — using receipt scanning, loyalty data, and retailer integrations — gives it a strong data advantage over traditional digital advertising channels. This makes IPN particularly compelling for CPG brands seeking measurable, sales-lift-driven outcomes rather than impression-based metrics.