Ibotta Performance Network

Leading cashback-based performance marketing platform for CPG and retail brands

Ibotta Performance Network (IPN) is the advertising arm of Ibotta, Inc., a leading cashback rewards and digital promotions platform. IPN leverages Ibotta's extensive consumer base and purchase data to offer brands performance-based advertising solutions that drive measurable sales outcomes. The network enables CPG brands, retailers, and advertisers to reach high-intent shoppers through targeted offers and promotions, with attribution tied to actual purchase behavior verified through receipt scanning and retailer integrations. As part of Ibotta's broader ecosystem, IPN differentiates itself through its closed-loop measurement capabilities, allowing advertisers to track campaigns from impression to actual purchase. The platform serves as a bridge between digital advertising and in-store purchases, addressing the attribution gap that has historically challenged CPG and retail advertisers. With Ibotta's IPO in 2024, the Performance Network has become a key revenue driver for the publicly-traded company. IPN operates within the performance marketing and retail media space, competing with other cashback platforms and retail media networks. The platform's access to first-party purchase data and verified transaction information provides advertisers with high-quality audience targeting and measurement capabilities in an increasingly privacy-focused advertising landscape.