Ibotta Performance Network

Leading performance-based promotions network for CPG brands and retailers, with one of the largest cashback offer distribution networks in the United States

Ibotta Performance Network is a digital promotions and performance marketing platform that connects CPG brands, retailers, and publishers through an expanding ecosystem of third-party partners — including Walmart, Family Dollar, and Instacart — enabling brands to distribute offers at scale and giving publishers access to the digital offer content consumers demand.¹ The network transforms brand media spend into a pay-per-sale growth engine, replacing impression-based buying with verified, incremental sales outcomes backed by third-party validation.² Spanning 60+ integrated retailers and reaching more than 200 million U.S. consumers across grocery, mass, drug, convenience, and digital channels, the network provides brands with a cross-retailer view of purchase behavior through closed-loop, item-level measurement.³ It works alongside existing measurement partners such as Circana and ABCS Insights, which independently validate results, rather than replacing them.³ For qualifying campaigns, the network's LiveLift™ tool applies a Matched Audiences methodology to enable in-flight measurement and mid-campaign optimization.³ In 2024, the Ibotta Performance Network was named winner of the "Performance Marketing Innovation Award" in the MarTech Breakthrough Awards.⁴ Source 1: ibotta.com — About the Ibotta Performance Network (IPN) Source 2: ibotta.com — The Ibotta Performance Network Source 3: ibotta.com — Performance, On the Record Source 4: ibotta.com — Ibotta Captures Top Spot in 2024 MarTech Breakthrough Awards