Walmart Inc.

Walmart Inc. is a major player in the AdTech ecosystem, leveraging its position as the world's largest retailer to build a robust digital advertising platform, Walmart Connect. As a parent company, Walmart offers a diverse range of key products and services catered towards advertisers, including on-site advertising, audience targeting, and measurement solutions. Walmart Connect provides brands with access to Walmart's vast customer base, enabling them to reach and engage shoppers across Walmart's online and in-store channels. In recent years, Walmart has made significant strides in expanding its AdTech capabilities, bolstering its market position and significance within the industry. The company has undertaken strategic acquisitions, such as the purchase of adtech firm Polymorph Labs, to enhance its advertising technology and data capabilities. Furthermore, Walmart has forged partnerships with leading platforms like The Trade Desk, allowing advertisers to access Walmart's first-party data and audience segments through programmatic channels. These developments have solidified Walmart's position as a formidable player in the AdTech landscape, offering brands a unique opportunity to reach and convert Walmart's extensive customer base.