Walmart Inc.

Leading retail media network and second-largest retail media platform in the United States after Amazon

Walmart Inc. is the world's largest retailer that has strategically expanded into the digital advertising space through its retail media network, Walmart Connect (formerly Walmart Media Group). Launched to monetize its massive customer base and first-party data, Walmart Connect enables brands and suppliers to advertise across Walmart's digital properties, including Walmart.com, the Walmart mobile app, and in-store digital screens. The platform offers sponsored product ads, display advertising, and advanced audience targeting capabilities powered by Walmart's extensive shopping data from over 230 million weekly customers. As a retail media network, Walmart Connect competes directly with Amazon Advertising and other retail media platforms like Target's Roundel and Kroger Precision Marketing. Walmart's unique position combines its dominant physical retail presence with growing e-commerce capabilities, offering advertisers closed-loop attribution and measurement. The company has invested heavily in building its advertising technology infrastructure, partnering with major ad tech platforms and developing proprietary tools to help brands optimize campaigns and measure return on ad spend at the point of purchase.