Zevia

Leading better-for-you soda brand in the natural and specialty grocery channel, competing in the broader zero-calorie and functional beverage space

Zevia PBC is a Los Angeles-based beverage company founded in 2007, best known for its line of zero-calorie, non-GMO, naturally sweetened sodas sweetened with stevia. The brand has expanded its portfolio to include energy drinks, organic teas, mixers, and kids' drinks, positioning itself as a healthier alternative to traditional sugary and artificially sweetened sodas. Zevia products are sold in major U.S. and Canadian retailers including Whole Foods, Target, Walmart, Costco, and Kroger, as well as through e-commerce channels. Zevia went public on the New York Stock Exchange in July 2021 under the ticker ZVIA, raising approximately $200 million in its IPO. The company operates as a public benefit corporation (PBC), reflecting its commitment to health, sustainability, and social responsibility. Revenue has been in the range of $150–200 million annually, though the company has faced profitability challenges typical of emerging CPG brands competing against established beverage giants. As a consumer brand, Zevia is a significant advertiser and marketer, deploying campaigns across digital, social media, influencer, and retail channels to build brand awareness among health-conscious consumers. The company competes with brands like Olipop, Poppi, and traditional diet soda lines from Coca-Cola and PepsiCo, relying on strong brand storytelling, clean-label positioning, and community-driven marketing to differentiate itself in a crowded beverage market.