Syndigo

Market leader in product content syndication and experience management in North America, operating one of the largest brand-to-retailer content networks

Syndigo is a comprehensive content experience platform (CXP) that enables brands, manufacturers, retailers, and distributors to manage, syndicate, and optimize product content at scale. The platform supports the entire product content lifecycle — from content creation and enrichment to distribution and performance analytics — helping companies deliver consistent, accurate product information across thousands of retail and digital touchpoints. Syndigo's network connects over 14,000 brands with more than 1,750 retailers and distributors, making it one of the largest product content networks in North America. The company was formed through a series of strategic acquisitions and mergers, most notably the combination of Syndigo, Webcollage, and Gladson, and later the acquisition of Salsify's competitor assets and the merger with Edgenet. Syndigo's platform encompasses product information management (PIM), digital asset management (DAM), content syndication, enhanced content, and analytics capabilities. This end-to-end approach differentiates Syndigo from point-solution providers and positions it as a one-stop shop for product content needs across CPG, grocery, foodservice, hardlines, and other retail verticals. In the AdTech and commerce ecosystem, Syndigo plays a critical role in enabling shoppable, conversion-optimized product pages by ensuring that rich content — including images, videos, 360-degree views, and detailed attributes — reaches consumers wherever they shop. The company is backed by private equity and has grown significantly through acquisitions, serving major enterprise brands and retailers including Walmart, Target, Kroger, and thousands of CPG manufacturers.