IRI

Leading provider of retail and consumer data analytics with strong presence in CPG measurement

IRI (Information Resources, Inc.) is a leading provider of big data, predictive analytics, and forward-looking insights that help clients in the CPG, retail, over-the-counter health care, and media industries to grow their businesses. The company integrates point-of-sale, media, social, causal, and loyalty data to deliver comprehensive views of consumers, shoppers, and the marketplace. IRI's solutions enable clients to optimize marketing spend, improve media effectiveness, and make data-driven decisions across the entire consumer journey. Founded in 1979, IRI has established itself as a critical data and analytics partner for consumer goods manufacturers and retailers worldwide. The company's platforms combine granular consumer purchase data with advanced analytics and machine learning to provide actionable insights for marketing optimization, assortment planning, pricing strategies, and promotional effectiveness. IRI serves thousands of clients globally and maintains one of the largest repositories of purchase, media, social, causal, and loyalty data. In the AdTech ecosystem, IRI plays a crucial role in measurement and attribution, helping brands understand the impact of their advertising investments on actual sales outcomes. The company's media measurement capabilities connect advertising exposure to purchase behavior, enabling closed-loop measurement and optimization of marketing campaigns across traditional and digital channels.