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IRI

Rebranded

Chicago, Illinois, United States · Founded 1979

1001-5000 employees

Sourced & current · updated May 12, 20260 of 4 facts verified

IRI is a global leader in big data, predictive analytics, and forward-looking insights for CPG, retail, and media companies to drive growth and marketing effectiveness.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsAttribution & AnalyticsMarketing Analytics

Leading provider of retail and consumer data analytics with strong presence in CPG measurement

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of May 12, 2026. Not a static screenshot.