Choreograph
Data Platformschoreograph.com
Data Platforms / AdTech Infrastructure · part of WPP plc
Last updated May 9, 2026 by the ATDb Editorial Team · Connections updated May 26, 2026
At a glance
Choreograph is WPP's data company — formed April 2021 from the merger of Wunderman Thompson Data + GroupM MPlatform. Provides audience data, identity, and analytics infrastructure across all WPP agencies. Now part of WPP Media (post-2025 GroupM rebrand).
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