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Brendan Moorcroft

Operator

Brendan Moorcroft is Chief Executive Officer at Choreograph. He has championed on-device data processing as a privacy-by-design alternative to third-party cookie-based targeting.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Chief Executive Officer
Company
Choreograph
Based
London, United Kingdom
Connections
1
Years in industry
10 years

Expertise & education

Expertise

Privacy-First AdvertisingPublisher Data PlatformsFirst-Party Data StrategyCookieless TargetingOn-Device ComputationAudience SegmentationProgrammatic AdvertisingIdentity Resolution

Speaking topics

Cookieless advertising and publisher monetizationPrivacy-first audience targetingFirst-party data strategy for publishersThe future of programmatic advertising without third-party cookies

Recognition

Notable achievements

  • Championed on-device data processing as a privacy-by-design alternative to third-party cookie-based targeting
Connection details