AI-drafted from public sources3 sources cited
- Years in industry
- 10 years
Bio
Brendan Moorcroft is the CEO of Choreograph, WPP's global data company operated by GroupM. Considered a pioneer in programmatic media and data-enabled digital services, Moorcroft co-founded Unbound, an independent strategic advisory firm that helped Fortune 500 companies leverage data to accelerate growth, and Cadreon, IPG's first agency trading company and an early pioneer of the programmatic media industry. Most recently before joining Choreograph, he served as Head of Solutions and Services at Hearst, a division he created by combining the company's first-party data ecosystem with its content and digital services. Prior to Hearst, he held roles with IPG, Omnicom, MediaCom, and Grey, among others. Source 1: adweek.com — Choreograph Taps Brendan Moorcroft its First Dedicated ... Source 2: marketingreport.one — GroupM names Brendan Moorcroft CEO of Choreograph