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Brendan Moorcroft
Chief Executive Officer at Choreograph
Leading Permutive's mission to replace third-party cookie-based targeting with privacy-safe, on-device audience segmentation for publishers. A key operator in the cookieless transition infrastructure space.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Brendan Moorcroft is CEO of Choreograph, WPP's global data and technology company. A senior ad-tech and data leader, he previously founded Unbound and held leadership roles across the advertising-technology and media-data landscape.
Previous Roles
Chief Revenue Officer
Permutive (prior to CEO role)
Expertise
Privacy-First AdvertisingPublisher Data PlatformsFirst-Party Data StrategyCookieless TargetingOn-Device ComputationAudience SegmentationProgrammatic AdvertisingIdentity Resolution
Notable Achievements
- Scaled Permutive into a leading publisher data platform used by major global media owners including Condé Nast and BuzzFeed
- Positioned Permutive as a key infrastructure provider for the industry's cookieless transition
- Championed on-device data processing as a privacy-by-design alternative to third-party cookie-based targeting
Speaking Topics
Cookieless advertising and publisher monetizationPrivacy-first audience targetingFirst-party data strategy for publishersThe future of programmatic advertising without third-party cookies
Connections