Jennifer Pelino

Jennifer Pelino is a seasoned AdTech and data-driven marketing executive best known for her leadership at the intersection of data, identity, and programmatic advertising. She has built a reputation as a strategic commercial leader who can translate complex data and AI capabilities into tangible business outcomes for advertisers and agencies. Her work spans identity resolution, audience targeting, and algorithmic optimization — areas that have become central to the industry's evolution in a privacy-first era. Prior to joining Chalice Custom Algorithms, Pelino served as EVP of Media at IRI (now Circana), where she was a prominent voice on data-driven advertising, retail media, and the use of purchase-based data for audience targeting. She was frequently cited as a thought leader on topics including connected TV, omnichannel measurement, and the deprecation of third-party cookies. Her tenure at IRI helped establish the company as a significant player in the AdTech data ecosystem, particularly around CPG and retail verticals. At Chalice Custom Algorithms, Pelino leads commercial strategy for a platform that enables advertisers and agencies to build and deploy custom AI-driven bidding algorithms for programmatic campaigns. Her role reflects a broader industry shift toward algorithmic control and transparency in media buying, and she continues to be an active voice in industry conversations around programmatic innovation, AI in advertising, and the future of campaign optimization.

• Bachelor's Degree, University of Illinois

• Led commercial growth of IRI's media division, positioning it as a leading provider of purchase-based audience data for programmatic advertising
• Joined Chalice Custom Algorithms as CCO to scale commercial operations for one of the AdTech industry's pioneering AI-driven bidding platforms

• Contributed commentary and bylines in AdExchanger and trade publications on data-driven advertising and identity