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Jennifer Pelino

Operator

Jennifer Pelino serves as Chief Commercial Officer & President, Data Cloud at Sports Innovation Lab, where she leads commercial strategy and data cloud initiatives at the intersection of sports, data, and marketing. She brings deep expertise in data-driven advertising from her tenure at IRI (now Circana), where she spent nearly a decade in senior roles including EVP of Media, championing retail media, audience targeting, and identity-based advertising solutions. Pelino is recognized as a strategic commercial leader who translates complex data capabilities into measurable outcomes for advertisers and agencies.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Commercial Officer & President, Data Cloud
Company
Sports Innovation Lab
Based
Chicago, Illinois, United States
Connections
2
Years in industry
15 years

Bio

Jennifer Pelino serves as Chief Commercial Officer & President, Data Cloud at Sports Innovation Lab, where she leads commercial strategy and data cloud initiatives at the intersection of sports, data, and marketing. She brings deep expertise in data-driven advertising from her tenure at IRI (now Circana), where she spent nearly a decade in senior roles including EVP of Media, championing retail media, audience targeting, and identity-based advertising solutions. Pelino is recognized as a strategic commercial leader who translates complex data capabilities into measurable outcomes for advertisers and agencies.

Career

  • EVP, Media

    IRI (now Circana) · 2014-2023

  • Senior Vice President, Media

    IRI · 2012-2017

Expertise & education

Expertise

Retail MediaAudience TargetingIdentity ResolutionData-Driven AdvertisingSports Data & AnalyticsCommercial StrategyProgrammatic AdvertisingData Cloud Platforms

Education

  • Bachelor's Degree, University of Illinois

Speaking topics

Retail Media and the Future of Audience TargetingIdentity-Based Advertising SolutionsData-Driven Marketing MeasurementSports Data and Fan EngagementCommercial Strategy for Data Businesses

Recognition

Notable achievements

  • Led commercial and media strategy at IRI (now Circana) for nearly a decade, helping establish the company as a leading data and measurement partner for advertisers and agencies
  • Appointed Chief Commercial Officer & President, Data Cloud at Sports Innovation Lab, expanding the company's data monetization and commercial capabilities at the intersection of sports and marketing

Awards

AdExchanger's Top Women in Media & Ad Tech (referenced in industry coverage)

Publications

  • Contributed commentary and bylines in AdExchanger and trade publications on data-driven advertising and identity
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