Numerator

Leading provider of omnichannel consumer panel and purchase data for CPG and retail industries

Numerator is a market intelligence firm that provides comprehensive consumer and retail insights through its proprietary data platform. The company combines point-of-sale data, e-commerce transactions, and consumer panel information from over 1 million households to deliver actionable intelligence about consumer behavior, brand performance, and market trends. Numerator serves as a critical data provider in the advertising and marketing technology ecosystem, helping brands, retailers, and agencies make data-driven decisions about media effectiveness, promotional strategies, and competitive positioning. Formed through the merger of InfoScout and Market Track in 2019, Numerator has established itself as a significant player in the market research and consumer insights space. The company's platform enables clients to track purchase behavior, measure advertising effectiveness, analyze promotional activities, and understand omnichannel shopping patterns. Their data assets and analytics capabilities make them particularly valuable for CPG brands, retailers, and advertising agencies seeking to optimize marketing spend and understand the consumer journey across both online and offline channels.