Numerator provides the most comprehensive view of consumer purchase behavior by combining receipt-level transaction data from over 1 million households with e-commerce and point-of-sale data, enabling brands and retailers to understand what consumers buy, where they shop, and why they make purchase decisions.
Last updated Feb 8, 2026
Leading provider of omnichannel consumer panel and purchase data for CPG and retail industries
Numerator is a market intelligence firm that provides comprehensive consumer and retail insights through its proprietary data platform. The company combines point-of-sale data, e-commerce transactions, and consumer panel information from over 1 million households to deliver actionable intelligence about consumer behavior, brand performance, and market trends. Numerator serves as a critical data provider in the advertising and marketing technology ecosystem, helping brands, retailers, and agencies make data-driven decisions about media effectiveness, promotional strategies, and competitive positioning. Formed through the merger of InfoScout and Market Track in 2019, Numerator has established itself as a significant player in the market research and consumer insights space. The company's platform enables clients to track purchase behavior, measure advertising effectiveness, analyze promotional activities, and understand omnichannel shopping patterns. Their data assets and analytics capabilities make them particularly valuable for CPG brands, retailers, and advertising agencies seeking to optimize marketing spend and understand the consumer journey across both online and offline channels.
Core platform providing consumer purchase behavior analytics, brand performance tracking, and market share analysis across retail channels
Comprehensive advertising tracking and competitive intelligence across TV, digital, print, and other media channels
Tracks promotional activities, pricing strategies, and merchandising tactics across retailers
Consumer panel of over 1 million households providing verified purchase data through receipt scanning and online tracking
Competitive intelligence platform for tracking competitor activities, pricing, and promotional strategies