NielsenIQ

Global leader in retail measurement and consumer behavior analytics

NielsenIQ (NIQ) is a global leader in consumer intelligence and analytics, providing comprehensive data and insights about consumer purchasing behavior and market dynamics. Formed in 2021 when Nielsen's Global Connect division was sold to Advent International, NielsenIQ focuses on retail measurement, consumer behavior analytics, and market intelligence across more than 90 countries. The company serves consumer packaged goods (CPG) manufacturers, retailers, and other businesses with granular point-of-sale data, household panel data, and advanced analytics to optimize product assortment, pricing, promotion, and placement strategies. While NielsenIQ is often associated with the broader AdTech ecosystem due to its Nielsen heritage, it primarily operates in the market research and consumer intelligence space rather than pure advertising technology. The company provides critical data that informs marketing and advertising decisions, including brand performance tracking, category management, and shopper insights. NielsenIQ's solutions help brands understand what consumers buy, where they shop, and how market trends evolve, making it an essential data provider for companies looking to optimize their go-to-market strategies and advertising effectiveness.