Catalina

Leading provider of purchase-based shopper intelligence and personalized marketing solutions with extensive retail partnerships

Catalina is a leading personalized digital media company that pioneered shopper intelligence and targeted advertising at retail point-of-sale. Founded in 1983, the company built its foundation on in-store coupon printing technology and has evolved into a comprehensive marketing platform that leverages purchase-based data from over 95 million U.S. households. Catalina operates one of the largest shopper databases, collecting real-time purchase data from major retailers to enable precision targeting and measurement of advertising campaigns. The company's platform connects CPG brands, retailers, and shoppers through personalized promotions delivered across multiple channels including in-store, digital, mobile, and social media. Catalina's unique value lies in its access to actual purchase data rather than just browsing behavior, allowing advertisers to target consumers based on verified buying patterns and measure true sales lift. The company serves major retailers and consumer packaged goods brands, providing closed-loop measurement that tracks campaigns from impression to actual purchase, making it a critical player in the retail media and shopper marketing ecosystem.