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Catalina

Catalina

Shopper Marketing & Retail Mediacatalina.com

Catalina is a shopper intelligence company that personalizes the shopper journey through targeted in-store and digital media, helping retailers, CPG brands, and agencies optimize media planning, execution, and measurement.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
1983
HQ
St. Petersburg, Florida, United States
Connections
13

AI-drafted from public sources9 sources cited

At a glance

Employees
501-1000
Funding
$50M
Revenue
$400M–$600M
Stock
N/A
8integrations1competitors
Attribution & AnalyticsCustomer Data PlatformRetail Media PlatformPerformance Marketing

About

Legacy leader in purchase-based shopper targeting with one of the largest CPG purchase data assets, transitioning to omnichannel retail media

Catalina is a shopper intelligence company that personalizes the shopper journey through targeted in-store and digital media, helping retailers, CPG brands, and agencies optimize media planning, execution, and measurement. Catalina sources its retail sales data from cash registers, modern data licensing agreements for online sales, and loyalty program information, providing a data feed for CPG and retail marketers to analyze in-store product purchases and deliver shopper discounts. Its capabilities include exclusive access to a deterministic data set of more than 400 million shopper IDs, and it equips retailers with the ability to activate retail media networks and digital commerce solutions with purchase-verified measurement. Catalina's networks, shopper insights, and capabilities drive lift and loyalty by personalizing the shopper's path to conversion across mobile, online, and in-store media channels, reaching hundreds of millions of shoppers each month. In February 2026, Catalina was acquired by Infillion, described as the first composable advertising platform purpose-built for agentic media execution. Source 1: catalina.com — Infillion Acquires Catalina, One of the World's Largest Sour Source 2: adexchanger.com — Infillion Strikes Again, This Time Buying The Retail ... Source 3: catalina.com — About Us

Business model

Data & Media Platform

Target market

Enterprise

What they offer

  • Catalina BuyerVision

    Audience segmentation and targeting platform built on purchase-based shopper data for CPG brand campaigns

  • Catalina Digital Media

    Omnichannel digital advertising activation using shopper purchase history to target consumers across digital channels

  • In-Store Promotions

    Point-of-sale triggered print and digital promotions delivered at checkout based on shopper purchase behavior

  • Shopper Analytics

    Advanced analytics and reporting tools that measure campaign performance, sales lift, and shopper behavior

  • Retail Personalization

    Retailer-facing loyalty and personalization solutions designed to increase basket size and shopper retention

  • Catalina Health

    Targeted media and analytics solutions tailored for health, wellness, and OTC pharmaceutical brands reaching relevant shoppers

Key features

Purchase-based audience targeting using individual-level transaction dataOmnichannel campaign activation across in-store, digital, and mobileClosed-loop measurement and sales lift reportingAccess to 170M+ shopper profiles with longitudinal purchase historyIntegration with major grocery, drug, and mass retail networksPrivacy-compliant data activation and audience matching

Use cases

CPG brand new product trial campaigns targeting non-buyersCompetitive conquesting by targeting competitor brand buyersLoyalty reward and retention programs for grocery retailersHealth and wellness brand targeting based on OTC purchase historySeasonal and promotional campaign activation at point of saleCross-category upsell and basket-building promotions

Customer segments

Consumer Packaged Goods (CPG) brandsGrocery and supermarket retailersDrug and pharmacy chainsMass merchandise retailersHealth and wellness brandsMedia and advertising agencies serving CPG clients

Tech & specs

Technology stack

Big data processing and analytics infrastructureProgrammatic advertising integration (DSP/SSP connectivity)Machine learning for audience segmentation and propensity modelingCloud-based data platformPoint-of-sale integration middlewareIdentity resolution and data matching

Security & compliance

GDPRCCPANAI membershipDAA compliance

Deployment

CloudManaged Service

API

Limited

Explore further

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