InMarket
InMarket delivers privacy-compliant, real-time location intelligence and advertising solutions that enable brands to target consumers based on real-world behavior and measure the offline impact of digital campaigns with precision.
Last updated Jun 23, 2026 by the ATDb Editorial Team · Connections updated Jul 15, 2026
- AI is accelerating the accountability gap. Here’s how CMOs can close it.Jul 15
- InMarket and Basis Expand Strategic Partnership to Bring RMN Audiences, Lift Optimized Audiences, and Outcomes-Focused Measurement Natively into Basis PlatformMay 27
- InMarket Announces Partnership for Real-Time, Visit-Based Optimization Solution with Yahoo DSPApr 24
At a glance
- Employees
- 201-500
- Funding
- $125M
- Revenue
- $50M-$100M
About
Leading provider of location-based advertising and measurement solutions with one of the largest opted-in mobile location networks in the US
InMarket is a leading real-time marketing and measurement platform that specializes in location-based advertising and consumer intelligence. The company operates one of the largest opted-in location intelligence networks in the United States, reaching over 500 million devices through its proprietary SDK network embedded in mobile applications. InMarket provides brands and agencies with the ability to understand consumer behavior, target audiences based on real-world location data, and measure the offline impact of digital advertising campaigns. The company's platform combines location intelligence, predictive analytics, and privacy-compliant data to help advertisers reach consumers at scale across mobile, display, video, and connected TV channels. InMarket has positioned itself as a privacy-forward solution in an era of increasing data regulation, emphasizing first-party data collection through opt-in mechanisms. Their solutions serve major brands across retail, CPG, automotive, QSR, and other verticals, offering capabilities that bridge the gap between online advertising and offline consumer actions such as store visits and purchases.
Business model
SaaS/Platform
Target market
Enterprise
What they offer
Audiences
Location-based audience targeting and segmentation platform leveraging real-world behavioral data
Lift
Attribution and measurement solution that tracks the impact of digital advertising on in-store visits and sales
Preceptivity
Predictive analytics platform that identifies consumers most likely to visit stores or make purchases
Real-Time Marketing
Programmatic advertising platform for executing location-triggered campaigns across mobile and digital channels
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes