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Brief
InMarket

InMarket

InMarket delivers privacy-compliant, real-time location intelligence and advertising solutions that enable brands to target consumers based on real-world behavior and measure the offline impact of digital campaigns with precision.

inmarket.comLos Angeles, California, United StatesFounded 2010

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 27, 2026

Industry
Location-Based Advertising & Marketing Intelligence
Business Model
SaaS/Platform
Target Market
Enterprise
Employee Count
201-500
Funding
$125M
Revenue Range
$50M-$100M
API Available
Yes
Market Position

Leading provider of location-based advertising and measurement solutions with one of the largest opted-in mobile location networks in the US

Overview

InMarket is a leading real-time marketing and measurement platform that specializes in location-based advertising and consumer intelligence. The company operates one of the largest opted-in location intelligence networks in the United States, reaching over 500 million devices through its proprietary SDK network embedded in mobile applications. InMarket provides brands and agencies with the ability to understand consumer behavior, target audiences based on real-world location data, and measure the offline impact of digital advertising campaigns. The company's platform combines location intelligence, predictive analytics, and privacy-compliant data to help advertisers reach consumers at scale across mobile, display, video, and connected TV channels. InMarket has positioned itself as a privacy-forward solution in an era of increasing data regulation, emphasizing first-party data collection through opt-in mechanisms. Their solutions serve major brands across retail, CPG, automotive, QSR, and other verticals, offering capabilities that bridge the gap between online advertising and offline consumer actions such as store visits and purchases.

Products & Features

Audiences

Location-based audience targeting and segmentation platform leveraging real-world behavioral data

Lift

Attribution and measurement solution that tracks the impact of digital advertising on in-store visits and sales

Preceptivity

Predictive analytics platform that identifies consumers most likely to visit stores or make purchases

Real-Time Marketing

Programmatic advertising platform for executing location-triggered campaigns across mobile and digital channels

Key Features
500+ million opted-in mobile devices in location networkReal-time location intelligence and behavioral insightsCross-channel campaign activation (mobile, display, video, CTV)Store visit attribution and foot traffic measurementPredictive consumer modeling and audience segmentationPrivacy-compliant first-party data collectionGeofencing and proximity targeting capabilitiesPurchase-based attribution through loyalty card integrations
Use Cases
Retail foot traffic attribution for digital advertising campaignsLocation-based audience targeting for CPG brandsCompetitive conquest campaigns targeting competitor store visitorsQSR and restaurant visit driving campaignsAutomotive dealership visit attributionReal estate and home services local targetingEvent-based marketing and proximity campaignsOmnichannel campaign measurement and optimization
Customer Segments
Consumer Packaged Goods (CPG) brandsRetail chains and shopping centersQuick Service Restaurants (QSR)Automotive manufacturers and dealershipsAdvertising agencies and media buyersConsumer electronics brandsFinancial services and bankingEntertainment and hospitality

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