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Brief
InMarket

InMarket

Location-Based Advertising & Marketing Intelligenceinmarket.com

InMarket delivers privacy-compliant, real-time location intelligence and advertising solutions that enable brands to target consumers based on real-world behavior and measure the offline impact of digital campaigns with precision.

Last updated Jun 23, 2026 by the ATDb Editorial Team · Connections updated Jul 15, 2026

Founded
2010
HQ
Los Angeles, California, United States
Connections
12

At a glance

Employees
201-500
Funding
$125M
Revenue
$50M-$100M
9integrations

About

Leading provider of location-based advertising and measurement solutions with one of the largest opted-in mobile location networks in the US

InMarket is a leading real-time marketing and measurement platform that specializes in location-based advertising and consumer intelligence. The company operates one of the largest opted-in location intelligence networks in the United States, reaching over 500 million devices through its proprietary SDK network embedded in mobile applications. InMarket provides brands and agencies with the ability to understand consumer behavior, target audiences based on real-world location data, and measure the offline impact of digital advertising campaigns. The company's platform combines location intelligence, predictive analytics, and privacy-compliant data to help advertisers reach consumers at scale across mobile, display, video, and connected TV channels. InMarket has positioned itself as a privacy-forward solution in an era of increasing data regulation, emphasizing first-party data collection through opt-in mechanisms. Their solutions serve major brands across retail, CPG, automotive, QSR, and other verticals, offering capabilities that bridge the gap between online advertising and offline consumer actions such as store visits and purchases.

Business model

SaaS/Platform

Target market

Enterprise

What they offer

  • Audiences

    Location-based audience targeting and segmentation platform leveraging real-world behavioral data

  • Lift

    Attribution and measurement solution that tracks the impact of digital advertising on in-store visits and sales

  • Preceptivity

    Predictive analytics platform that identifies consumers most likely to visit stores or make purchases

  • Real-Time Marketing

    Programmatic advertising platform for executing location-triggered campaigns across mobile and digital channels

Key features

500+ million opted-in mobile devices in location networkReal-time location intelligence and behavioral insightsCross-channel campaign activation (mobile, display, video, CTV)Store visit attribution and foot traffic measurementPredictive consumer modeling and audience segmentationPrivacy-compliant first-party data collectionGeofencing and proximity targeting capabilitiesPurchase-based attribution through loyalty card integrations

Use cases

Retail foot traffic attribution for digital advertising campaignsLocation-based audience targeting for CPG brandsCompetitive conquest campaigns targeting competitor store visitorsQSR and restaurant visit driving campaignsAutomotive dealership visit attributionReal estate and home services local targetingEvent-based marketing and proximity campaignsOmnichannel campaign measurement and optimization

Customer segments

Consumer Packaged Goods (CPG) brandsRetail chains and shopping centersQuick Service Restaurants (QSR)Automotive manufacturers and dealershipsAdvertising agencies and media buyersConsumer electronics brandsFinancial services and bankingEntertainment and hospitality

Tech & specs

Technology stack

Mobile SDK technologyReal-time bidding (RTB) integrationsMachine learning and predictive analyticsCloud infrastructure (AWS/GCP)Big data processing platformsProgrammatic advertising APIsLocation data processing engines

Security & compliance

GDPRCCPANAI Code of ConductDAA Self-Regulatory PrinciplesMRC Accredited

Deployment

Cloud

API

Yes

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