InMarket and Basis Expand Strategic Partnership to Bring RMN Audiences, Lift Optimized Audiences, and Outcomes-Focused Measurement Natively into Basis Platform

Full-funnel measurement support now spans Retail, Dining, CPG, and Auto verticals InMarket and Basis, the leading intelligent operating system for autonomous advertising, announced a significant expansion of their strategic partnership designed to close that gap. US retail media advertising is on track to reach nearly $70 billion in 2026 — growing 17.8% year-over-year and outpacing both social and search […]