Natalie Bastian

Natalie Bastian is a senior marketing executive and AdTech industry voice best known for her role as Chief Marketing Officer at InMarket, a leading location intelligence and real-time marketing platform. In this capacity, she has been instrumental in elevating InMarket's brand presence, articulating its data and measurement capabilities to brand and agency partners, and positioning the company as a leader in the post-cookie identity and location-based advertising landscape. Her work spans brand strategy, demand generation, and thought leadership at the intersection of consumer behavior data and programmatic media. Bastian's career reflects a consistent focus on performance marketing, brand building, and go-to-market strategy within the digital media and AdTech ecosystem. Prior to InMarket, she held senior marketing roles at companies operating in digital media and advertising technology, building expertise in audience targeting, measurement, and the evolving identity resolution space. She has been a visible spokesperson for InMarket at industry events and in trade press, frequently addressing topics such as location data ethics, real-time consumer engagement, and the future of cookieless advertising. As a marketing leader in AdTech, Bastian is recognized for translating complex data and technology narratives into compelling market positioning. She has contributed to conversations around responsible data use, advertising effectiveness, and the role of first-party and location-based signals in modern media buying, making her a notable operator and evangelist within the industry.

Last updated Jul 22, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026