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AI is accelerating the accountability gap. Here’s how CMOs can close it.

AI is accelerating the accountability gap. Here’s how CMOs can close it.

InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.

Last updated Jul 15, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Jul 15, 2026
Topic
InMarket
Mentions
1

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