Amy Lanzi
Amy Lanzi is one of the most prominent executives in data-driven and commerce marketing, currently serving as CEO of Digitas North America, the Publicis Groupe-owned digital agency known for its integration of technology, data, and creativity. She took the helm at Digitas North America in 2023, bringing a mandate to accelerate the agency's commerce and connected marketing capabilities at a time when the lines between media, retail, and customer experience are rapidly converging. Her leadership is defined by a belief that modern marketing must be built on a foundation of data intelligence and measurable outcomes, not just brand storytelling. Before stepping into the CEO role at Digitas, Lanzi served as Chief Commerce Officer at Publicis Commerce, where she was instrumental in building and scaling Publicis Groupe's commerce practice across North America. In that capacity, she worked with major retail and CPG brands to develop integrated commerce strategies spanning retail media, shoppable content, and performance marketing. Her tenure at Publicis also included senior roles at Epsilon, the data and technology arm of Publicis Groupe, where she deepened her expertise in identity resolution, loyalty marketing, and first-party data activation — capabilities that have become central to the post-cookie advertising landscape. Lanzi is widely regarded as a thought leader on the intersection of retail media, commerce marketing, and brand building. She is a frequent speaker at industry events and has been recognized for her ability to translate complex data and technology trends into actionable business strategies for major advertisers. Her career reflects a consistent focus on helping brands navigate digital transformation, with particular emphasis on how first-party data, retail media networks, and connected commerce can drive both short-term performance and long-term brand equity.
Last updated Sep 28, 2026 by ATDb automated enrichment
- Years in industry
- 20 years
Bio
Amy Lanzi is one of the most prominent executives in data-driven and commerce marketing, currently serving as CEO of Digitas North America, the Publicis Groupe-owned digital agency known for its integration of technology, data, and creativity. She took the helm at Digitas North America in 2023, bringing a mandate to accelerate the agency's commerce and connected marketing capabilities at a time when the lines between media, retail, and customer experience are rapidly converging. Her leadership is defined by a belief that modern marketing must be built on a foundation of data intelligence and measurable outcomes, not just brand storytelling. Before stepping into the CEO role at Digitas, Lanzi served as Chief Commerce Officer at Publicis Commerce, where she was instrumental in building and scaling Publicis Groupe's commerce practice across North America. In that capacity, she worked with major retail and CPG brands to develop integrated commerce strategies spanning retail media, shoppable content, and performance marketing. Her tenure at Publicis also included senior roles at Epsilon, the data and technology arm of Publicis Groupe, where she deepened her expertise in identity resolution, loyalty marketing, and first-party data activation — capabilities that have become central to the post-cookie advertising landscape. Lanzi is widely regarded as a thought leader on the intersection of retail media, commerce marketing, and brand building. She is a frequent speaker at industry events and has been recognized for her ability to translate complex data and technology trends into actionable business strategies for major advertisers. Her career reflects a consistent focus on helping brands navigate digital transformation, with particular emphasis on how first-party data, retail media networks, and connected commerce can drive both short-term performance and long-term brand equity.
Career
CEO, Digitas North AmericaCurrent
Chief Operating Officer
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- Bachelor's Degree, University (specific institution not publicly confirmed)
Speaking topics
Recognition
Notable achievements
- Appointed CEO of Digitas North America in 2023, leading one of Publicis Groupe's flagship digital agencies
- Built and scaled Publicis Commerce practice as Chief Commerce Officer, establishing a leading commerce marketing capability within a major holding company
- Led commerce and data strategy initiatives at Epsilon that helped major CPG and retail brands activate first-party data at scale
Awards
Publications
- Contributed commentary and thought leadership pieces in AdAge and Adweek on commerce marketing trends