Pacvue

Leading retail media optimization platform for enterprise brands and agencies

Pacvue is a leading commerce acceleration platform that helps brands and agencies optimize their retail media advertising and e-commerce operations across major marketplaces including Amazon, Walmart, Instacart, Target, and Criteo. The platform combines advertising management, analytics, and automation tools to help brands maximize their return on ad spend (ROAS) and sales performance in the rapidly growing retail media ecosystem. Originally acquired by Assembly (the Advent International-backed e-commerce software platform, now Assembly Industries) in October 2021, Pacvue became the namesake brand when Assembly unified its e-commerce portfolio under the Pacvue identity in 2023. Helium 10 (acquired by Assembly in May 2020) operates as the Pacvue family's small-to-medium-business tier, while the original Pacvue brand serves enterprise customers with advanced analytics, cross-channel campaign management, and deep integrations with major retail media networks.