The Home Depot, Inc.

Largest home improvement retail media network in the U.S., top-tier competitor in the broader retail media landscape alongside Amazon, Walmart, and Target

The Home Depot, Inc. is the world's largest home improvement retailer, founded in 1978 and headquartered in Atlanta, Georgia. With over 2,300 stores across North America and a robust e-commerce platform, the company serves both do-it-yourself consumers and professional contractors. Its massive first-party data asset — built from hundreds of millions of transactions annually — positions it as a formidable player in the retail media landscape. In 2024, The Home Depot rebranded its retail media network to Orange Apron Media, signaling a strategic commitment to growing its advertising business as a standalone revenue stream. Orange Apron Media enables supplier brands and third-party advertisers to reach high-intent shoppers through on-site display, sponsored search, off-site programmatic, in-store digital signage, and connected TV placements. The network leverages Home Depot's rich purchase and browsing data to deliver targeted, measurable campaigns across the home improvement category. Within the AdTech ecosystem, Orange Apron Media competes directly with other large-format retail media networks such as Lowe's One Roof Media Network, Amazon Ads, and Walmart Connect. Home Depot's differentiation lies in its dominance of the home improvement vertical, its large and loyal Pro customer segment, and its ability to close the loop between digital advertising and in-store purchase behavior. As retail media continues to grow as a major advertising channel, Orange Apron Media is increasingly viewed as a must-buy for brands in home, hardware, building materials, and adjacent categories.