Ted Decker
Ted Decker is the President and CEO of The Home Depot, the world's largest home improvement retailer, where he has been a driving force behind the company's evolution into a significant player in the retail media landscape. Under his leadership, Home Depot launched and expanded Orange Apron Media, its retail media network that leverages the company's rich first-party purchase and behavioral data to offer targeted advertising solutions to its supplier and vendor partners. This positions Home Depot as a major competitor in the rapidly growing retail media sector alongside players like Walmart Connect and Amazon Advertising.
Last updated Sep 27, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 5 years
Bio
Ted Decker is the President and CEO of The Home Depot, the world's largest home improvement retailer, where he has been a driving force behind the company's evolution into a significant player in the retail media landscape. Under his leadership, Home Depot launched and expanded Orange Apron Media, its retail media network that leverages the company's rich first-party purchase and behavioral data to offer targeted advertising solutions to its supplier and vendor partners. This positions Home Depot as a major competitor in the rapidly growing retail media sector alongside players like Walmart Connect and Amazon Advertising.
Career
CEOCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- MBA, Dartmouth College Tuck School of Business
- BA, University of Colorado
Speaking topics
Recognition
Notable achievements
- Launched and scaled Orange Apron Media, Home Depot's retail media network offering targeted advertising to supplier partners
- Named CEO of The Home Depot in February 2022, overseeing a company with over $150 billion in annual revenue
- Championed Home Depot's first-party data strategy as a competitive moat amid the deprecation of third-party cookies
- Led Home Depot's significant investment in technology and digital infrastructure supporting its media and commerce capabilities