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Richard McPhail

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Richard McPhail serves as Executive Vice President and Chief Financial Officer of The Home Depot, one of the world's largest home improvement retailers. In this role, he oversees the company's financial operations, capital allocation, and investor relations, and has been a key voice in articulating Home Depot's long-term growth strategy to Wall Street. His relevance to the AdTech and retail media ecosystem stems from Home Depot's investment in its own retail media network, which leverages first-party shopper data to offer targeted advertising solutions to vendors and brands — a growing area of focus as third-party cookies deprecate and retailers monetize their data assets. McPhail joined Home Depot in 2005 and has held a series of progressive finance roles across the organization before ascending to CFO. His tenure has coincided with significant digital transformation at Home Depot, including investments in supply chain, e-commerce, and data infrastructure that underpin the company's retail media ambitions. He has been instrumental in communicating the financial value of these investments to investors and analysts. While McPhail is primarily known as a corporate finance executive rather than an AdTech specialist, his stewardship of Home Depot's financial strategy places him at the intersection of retail, data monetization, and advertising technology. As retail media networks become a significant revenue stream for large retailers, CFOs like McPhail play an increasingly important role in shaping how these businesses are built, measured, and scaled.

Last updated Sep 27, 2026 by ATDb automated enrichment

Role
Executive Vice President and Chief Financial Officer
Based
Atlanta, Georgia, United States
Connections
2

AI-drafted from public sources1 source cited

Years in industry
5 years

Bio

Richard McPhail serves as Executive Vice President and Chief Financial Officer of The Home Depot, one of the world's largest home improvement retailers. In this role, he oversees the company's financial operations, capital allocation, and investor relations, and has been a key voice in articulating Home Depot's long-term growth strategy to Wall Street. His relevance to the AdTech and retail media ecosystem stems from Home Depot's investment in its own retail media network, which leverages first-party shopper data to offer targeted advertising solutions to vendors and brands — a growing area of focus as third-party cookies deprecate and retailers monetize their data assets. McPhail joined Home Depot in 2005 and has held a series of progressive finance roles across the organization before ascending to CFO. His tenure has coincided with significant digital transformation at Home Depot, including investments in supply chain, e-commerce, and data infrastructure that underpin the company's retail media ambitions. He has been instrumental in communicating the financial value of these investments to investors and analysts. While McPhail is primarily known as a corporate finance executive rather than an AdTech specialist, his stewardship of Home Depot's financial strategy places him at the intersection of retail, data monetization, and advertising technology. As retail media networks become a significant revenue stream for large retailers, CFOs like McPhail play an increasingly important role in shaping how these businesses are built, measured, and scaled.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Retail Media NetworksFirst-Party Data StrategyFinancial Planning and AnalysisCapital AllocationRetail CommerceInvestor RelationsDigital TransformationE-commerce

Education

  • MBA, University of Chicago Booth School of Business
  • Bachelor's Degree, Vanderbilt University

Speaking topics

Retail financial strategyCapital allocation in digital transformationRetail media and data monetization

Recognition

Notable achievements

  • Led Home Depot's financial strategy through significant digital and supply chain transformation
  • Oversaw capital allocation supporting Home Depot's retail media and data monetization initiatives
  • Guided Home Depot through strong financial performance during the COVID-19 home improvement boom