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Christine Foster

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Christine Foster is a retail media sales leader at Kroger Precision Marketing (KPM), the data-driven media business powered by 84.51°, Kroger's data analytics subsidiary. In her role, she works with CPG brands and agencies to leverage Kroger's first-party shopper data for targeted advertising campaigns that connect media investment to in-store and online purchase behavior. Her work sits at the intersection of retail media networks, shopper marketing, and programmatic advertising — one of the fastest-growing segments in AdTech. Foster has built her career within the Kroger ecosystem, developing deep expertise in translating loyalty card data and purchase insights into compelling media solutions for brand partners. As retail media networks have surged in prominence, she has been part of KPM's growth into one of the leading grocery-focused retail media platforms in the United States, competing alongside Amazon Advertising and Walmart Connect. Her focus areas include closed-loop measurement, audience targeting using first-party data, and helping advertisers navigate the shift away from third-party cookies toward retailer-owned data assets. She represents a growing class of retail media operators who are reshaping how CPG companies allocate their trade and media budgets.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026

Role
Senior Director, Sales
Company
Kroger Precision Marketing
Based
Cincinnati, Ohio, United States
Connections
1
Years in industry
10 years

Bio

Christine Foster is a retail media sales leader at Kroger Precision Marketing (KPM), the data-driven media business powered by 84.51°, Kroger's data analytics subsidiary. In her role, she works with CPG brands and agencies to leverage Kroger's first-party shopper data for targeted advertising campaigns that connect media investment to in-store and online purchase behavior. Her work sits at the intersection of retail media networks, shopper marketing, and programmatic advertising — one of the fastest-growing segments in AdTech. Foster has built her career within the Kroger ecosystem, developing deep expertise in translating loyalty card data and purchase insights into compelling media solutions for brand partners. As retail media networks have surged in prominence, she has been part of KPM's growth into one of the leading grocery-focused retail media platforms in the United States, competing alongside Amazon Advertising and Walmart Connect. Her focus areas include closed-loop measurement, audience targeting using first-party data, and helping advertisers navigate the shift away from third-party cookies toward retailer-owned data assets. She represents a growing class of retail media operators who are reshaping how CPG companies allocate their trade and media budgets.

Career

  • Director, Sales

    Kroger Precision Marketing · prior to current role

  • Sales / Account Management Role

    84.51° or Kroger · unknown

Expertise & education

Expertise

Retail Media NetworksFirst-Party DataShopper MarketingClosed-Loop MeasurementCPG AdvertisingProgrammatic AdvertisingAudience TargetingCookie-less Advertising

Speaking topics

Retail Media and First-Party DataCPG Advertising MeasurementShopper Marketing in the Digital Age

Recognition

Notable achievements

  • Part of the KPM sales leadership team during the retail media network's significant growth phase as grocery retail media became a major AdTech category
  • Helping CPG brands shift trade and shopper marketing budgets into measurable digital media through Kroger's first-party data platform
Connection details