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Brief
HookLogic was rebranded to Criteo Retail Media (Jan 2016)— see Criteo Retail Media for current status.

HookLogic

Retail Media (predecessor)
Connections: 10

Last updated May 10, 2026 · Connections updated May 12, 2026

At a glance

HookLogic was an early commerce-media platform acquired by Criteo in November 2016 for $250M. Pioneer of retail-media sponsored-product ads on retailer.com properties. Brand retired post-acquisition; tech became the foundation of what's now Criteo Retail Media Platform (RMP).

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