HookLogic

Rebranded

New York, New York, United States · Founded 2007

51-200 employees · ~$22M

Sourced & current · updated Jun 23, 2026

HookLogic was an early commerce-media platform acquired by Criteo in November 2016 for $250M. Pioneer of retail-media sponsored-product ads on retailer.com properties. Brand retired post-acquisition; tech became the foundation of what's now Criteo Retail Media Platform (RMP).

Where they sit

Stack tier: Infrastructure & Data (B)

Retail Media Platform

Pioneer and early market leader in retail media sponsored-product advertising; technology absorbed into Criteo's Retail Media Platform post-acquisition

Ownership

Parent: Criteo

Competitors