Criteo Retail Media
A · Ecosystem ServicesSubsidiaryEnables retailers to monetize their first-party data and digital properties while helping brands reach high-intent shoppers with targeted advertising at the point of purchase, driving measurable sales and incremental revenue for both parties.
Last updated Feb 18, 2026
- Industry
- Retail Media
- Business Model
- SaaS/Platform
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $1.5B
- Revenue Range
- $1B+
- Stock Symbol
- CRTO
- Parent Company
- Criteo
- API Available
- Yes
Attribution & AnalyticsCustomer Data PlatformAI-Powered PlatformDemand Side Platform (DSP)Retail Media PlatformProgrammatic Platform
Market Position
Leading global retail media platform provider with extensive retailer and brand network
Overview
Criteo Retail Media is a division of Criteo S.A., a global technology company specializing in commerce media. The platform enables retailers to monetize their digital properties by creating advertising opportunities for brands to reach high-intent shoppers using the retailer's first-party data. Criteo Retail Media provides a comprehensive suite of solutions including onsite sponsored product ads, offsite retargeting, and display advertising that connects brands with consumers at critical moments in their shopping journey. As one of the leading retail media platforms in the market, Criteo Retail Media serves hundreds of retailers globally and thousands of brands seeking to advertise on retail properties. The platform leverages Criteo's extensive experience in performance marketing and machine learning to deliver personalized advertising experiences. With the deprecation of third-party cookies and increasing emphasis on first-party data, Criteo Retail Media has positioned itself as a critical solution for retailers looking to build new revenue streams while helping brands achieve measurable ROI through commerce-driven advertising.
Products & Features
Sponsored Products
Onsite advertising solution that allows brands to promote products directly on retailer websites and apps with keyword and product targeting
Display Advertising
Banner and display ad placements across retailer digital properties to increase brand visibility and product awareness
Offsite Retargeting
Extends retailer audiences beyond their owned properties to reach shoppers across the open internet
Retail Media DSP
Demand-side platform enabling brands and agencies to programmatically buy retail media inventory at scale
Analytics & Reporting
Comprehensive measurement and attribution tools to track campaign performance and sales impact
Key Features
First-party data activationAI-powered product recommendationsReal-time bidding and optimizationCross-device targetingClosed-loop attributionSelf-service campaign managementAutomated budget optimizationAudience segmentationMulti-format ad supportPerformance analytics dashboard
Use Cases
Retailers monetizing their digital properties and first-party dataBrands driving product discovery and sales on retailer websitesEndemic brands increasing share of shelf on retail platformsNon-endemic brands reaching high-intent shoppersRetailers building new revenue streams beyond traditional salesBrands measuring true sales impact of advertising spendAgencies managing retail media campaigns across multiple retailers
Customer Segments
Large retailers and ecommerce platformsGrocery and supermarket chainsConsumer packaged goods (CPG) brandsConsumer electronics retailersFashion and apparel retailersMarketplace operatorsBrand advertisersAdvertising agenciesRetail media networks