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Brief
Criteo Retail Media

Criteo Retail Media

Retail MediaProduct· part of Criteocriteo.com

Criteo Retail Media is a retail media company that connects brands with consumers through targeted digital advertising on retailer websites and apps.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2005
HQ
Paris, Île-de-France, France
Parent
Connections
15

AI-drafted from public sources5 sources cited

At a glance

Employees
1001-5000
Funding
$1.5B
Revenue
$900M–$1.1B (Criteo consolidated)
Stock
CRTO
8integrations5competitors1corporate family

About

One of the largest independent retail media network platforms, enabling retailers outside the major walled gardens to build scalable media businesses

Criteo Retail Media is a retail media company that connects brands with consumers through targeted digital advertising on retailer websites and apps. Its platform combines proprietary commerce data and AI technology to match media impressions with commerce transactions, helping businesses find and reach the right audiences based on shoppers' complete purchase journeys. The platform centralizes media buying across multiple retailers for brands and agencies, while also providing access to new ad inventory and formats beyond traditional shopper marketing. Criteo serves a broad range of customers, helping retailers maximize ad revenues, enabling brands and agencies to drive awareness and sales across media and sales channels, connecting publishers to commerce opportunities, and building AI-driven audiences and creatives for marketers. Its advertising capabilities span both offsite campaigns — including display and video formats designed to reach audiences outside retailer websites — and onsite display campaigns aimed at influencing shoppers at the point of purchase. Source 1: mimbi.io — Criteo Retail Media Networks List (2025) Source 2: criteo.com — More about Criteo | Commerce Growth Help Center Source 3: amperity.com — Send audiences to Criteo Retail Media - User Guides

Business model

SaaS / Platform (Revenue Share)

Target market

Enterprise and Mid-Market Retailers

What they offer

  • Onsite Sponsored Products

    Native sponsored product ads displayed within the retailer's own website and app, targeted using first-party shopper data

  • Onsite Display

    Banner and display advertising units served across the retailer's digital properties to drive brand awareness and consideration

  • Offsite Audience Extension

    Enables retailers to extend their shopper audiences to premium offsite inventory across the open web and social channels

  • Retail Media Self-Serve Platform

    A self-serve dashboard allowing brands and suppliers to create, manage, and optimize their retail media campaigns

  • Retail Media Analytics & Measurement

    Closed-loop attribution and reporting tools that connect ad spend to actual sales outcomes using retailer transaction data

  • Commerce Grid

    Criteo's unified supply and demand platform connecting retailers, brands, and publishers across the commerce media ecosystem

Key features

First-party shopper data activationClosed-loop sales attributionOnsite and offsite inventory monetizationSelf-serve and managed-service campaign managementSponsored products and display ad formatsReal-time bidding and auction mechanicsRetailer-branded media network setupAudience segmentation and targetingIntegration with retailer ecommerce platformsCross-retailer demand aggregation

Use cases

Retailers monetizing onsite search and category pages with sponsored productsGrocery retailers offering CPG brands targeted digital shelf advertisingFashion and specialty retailers building branded media networks for supplier co-op budgetsRetailers extending shopper audiences to offsite programmatic inventoryBrands activating retail media budgets across multiple retailer networks from a single platformRetailers measuring the true sales impact of brand advertising campaigns

Customer segments

Large enterprise retailers (grocery, mass merchant, specialty)Mid-market ecommerce retailersConsumer packaged goods (CPG) brandsFashion and apparel retailersHome improvement and DIY retailersHealth and beauty retailersBrand advertisers and agencies buying retail media

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureFirst-party data management and activationMachine learning for bid optimization and targetingClosed-loop attribution engineAPI-based integrations with ecommerce platformsCloud-based SaaS deliveryContextual and audience targeting algorithms

Security & compliance

GDPRCCPAIAB TCF 2.0SOC 2

Deployment

Cloud

API

Yes

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