Criteo Retail Media
Criteo Retail Media is a retail media company that connects brands with consumers through targeted digital advertising on retailer websites and apps.
Last updated Oct 5, 2026 by the ATDb Editorial Team
AI-drafted from public sources5 sources cited
At a glance
- Employees
- 1001-5000
- Funding
- $1.5B
- Revenue
- $900M–$1.1B (Criteo consolidated)
- Stock
- CRTO
About
One of the largest independent retail media network platforms, enabling retailers outside the major walled gardens to build scalable media businesses
Criteo Retail Media is a retail media company that connects brands with consumers through targeted digital advertising on retailer websites and apps. Its platform combines proprietary commerce data and AI technology to match media impressions with commerce transactions, helping businesses find and reach the right audiences based on shoppers' complete purchase journeys. The platform centralizes media buying across multiple retailers for brands and agencies, while also providing access to new ad inventory and formats beyond traditional shopper marketing. Criteo serves a broad range of customers, helping retailers maximize ad revenues, enabling brands and agencies to drive awareness and sales across media and sales channels, connecting publishers to commerce opportunities, and building AI-driven audiences and creatives for marketers. Its advertising capabilities span both offsite campaigns — including display and video formats designed to reach audiences outside retailer websites — and onsite display campaigns aimed at influencing shoppers at the point of purchase. Source 1: mimbi.io — Criteo Retail Media Networks List (2025) Source 2: criteo.com — More about Criteo | Commerce Growth Help Center Source 3: amperity.com — Send audiences to Criteo Retail Media - User Guides
Business model
SaaS / Platform (Revenue Share)
Target market
Enterprise and Mid-Market Retailers
What they offer
Onsite Sponsored Products
Native sponsored product ads displayed within the retailer's own website and app, targeted using first-party shopper data
Onsite Display
Banner and display advertising units served across the retailer's digital properties to drive brand awareness and consideration
Offsite Audience Extension
Enables retailers to extend their shopper audiences to premium offsite inventory across the open web and social channels
Retail Media Self-Serve Platform
A self-serve dashboard allowing brands and suppliers to create, manage, and optimize their retail media campaigns
Retail Media Analytics & Measurement
Closed-loop attribution and reporting tools that connect ad spend to actual sales outcomes using retailer transaction data
Commerce Grid
Criteo's unified supply and demand platform connecting retailers, brands, and publishers across the commerce media ecosystem
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2005 · Founded
- 2016Renamed from HookLogic