Criteo Retail Media

Leading independent retail media technology provider enabling retailers to launch and scale their own media networks

Criteo Retail Media is the retail media division of Criteo S.A., a global commerce media company headquartered in Paris, France. The platform enables retailers to build and operate their own retail media networks, allowing them to monetize their first-party shopper data and digital properties by offering advertising inventory to brands and suppliers. Solutions span onsite sponsored products, display ads, and offsite audience extension campaigns that reach shoppers across the open web. As part of Criteo's broader Commerce Media Platform, Retail Media for Retailers sits alongside solutions for brands and agencies, creating a unified ecosystem that connects the buy and sell sides of retail advertising. The platform leverages Criteo's extensive data infrastructure, AI-driven optimization, and its Commerce Media Platform to deliver measurable return on ad spend for brands while generating incremental revenue streams for retailers. Key capabilities include self-service campaign management, closed-loop attribution, and audience segmentation built on real purchase data. Criteo Retail Media competes in the rapidly growing retail media network space alongside Amazon Advertising, Walmart Connect, Kroger Precision Marketing, and independent technology providers such as Epsilon Retail Media and CitrusAd. Criteo differentiates itself by offering a retailer-agnostic, technology-as-a-service model that allows mid-to-large retailers to launch and scale their own media networks without building proprietary infrastructure, positioning it as a leading independent retail media technology provider in the AdTech ecosystem.