PromoteIQ
C · Marketing TechnologyAcquired by Microsoft CorporationEnables retailers to create and monetize their own advertising platforms while providing brands with self-service tools to promote products directly on retailer websites and apps, creating a win-win marketplace for vendor-funded advertising.
Last updated Feb 8, 2026
- Industry
- Retail Media Networks
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $32M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Microsoft Corporation
- API Available
- Yes
Market Position
Leading retail media platform provider, now part of Microsoft Advertising ecosystem
Overview
PromoteIQ is an enterprise-scale B2B marketing technology platform that specializes in vendor marketing and sponsored product advertising solutions for retailers and brands. The company provides a comprehensive suite of tools that enable retailers to monetize their digital properties through vendor-funded advertising programs, while simultaneously helping brands optimize their product visibility and sales performance across retail e-commerce platforms. PromoteIQ's platform facilitates the management of sponsored product campaigns, display advertising, and search advertising within retail environments. In July 2019, PromoteIQ was acquired by Microsoft and integrated into Microsoft Advertising (formerly Bing Ads), significantly expanding Microsoft's retail media capabilities and positioning in the rapidly growing retail media network space. The acquisition enabled Microsoft to compete more effectively with Amazon Advertising and Google in the retail media sector. PromoteIQ's technology now powers Microsoft PromoteIQ, serving major retailers and brands with self-service advertising solutions that connect suppliers with retailers' digital audiences across websites, mobile apps, and other digital touchpoints.
Products & Features
Sponsored Products
Self-service advertising solution enabling brands to promote individual products in search results and product pages on retailer sites
Display Advertising
Banner and display ad management for vendor-funded campaigns across retail digital properties
Retail Media Platform
White-label advertising platform that retailers can deploy to monetize their digital properties
Campaign Management
Tools for brands to create, manage, and optimize advertising campaigns across multiple retail partners
Analytics & Reporting
Performance measurement and attribution tools for both retailers and brands
Key Features
Self-service campaign creation and managementReal-time bidding and auction-based pricingProduct-level targeting and optimizationCross-retailer campaign managementPerformance analytics and ROI trackingWhite-label platform customizationAutomated campaign optimizationIntegration with retailer product catalogs
Use Cases
Retailers monetizing their e-commerce traffic through vendor advertisingBrands promoting products on retailer websites and appsGrocery chains creating sponsored product programsConsumer electronics retailers offering advertising to manufacturersMulti-brand retailers enabling supplier marketing programsMarketplace platforms providing advertising solutions to sellers
Customer Segments
Large retailers and e-commerce platformsConsumer packaged goods (CPG) brandsConsumer electronics retailersGrocery chainsSpecialty retailersBrand manufacturers and suppliers