Melissa Burdick

Melissa Burdick is best known as a co-founder and President of Pacvue, an enterprise software platform that helps brands, agencies, and retailers manage and optimize retail media advertising across Amazon, Walmart, Instacart, and other commerce channels. She co-founded Pacvue in 2018, drawing on deep firsthand experience with Amazon's advertising ecosystem to build tooling that addresses the complexity of programmatic retail media at scale. Under her leadership, Pacvue has grown into one of the most widely used platforms in the retail media space, serving major consumer brands and agency holding companies. Prior to founding Pacvue, Burdick spent nearly a decade at Amazon, where she held senior roles in the advertising and vendor services organization. That tenure gave her an insider understanding of how Amazon's ad products and retail mechanics work, which directly informed Pacvue's product strategy. She is widely regarded as one of the architects of the retail media category as a distinct discipline within digital advertising. Burdick is a frequent voice in industry conversations around retail media, commerce advertising, and the evolving role of first-party data in brand marketing. She speaks at major industry events and is recognized as a thought leader on the convergence of e-commerce and advertising technology.

Last updated Oct 24, 2026 by ATDb automated enrichment