Assembly Industries

Leading e-commerce software holding company aggregating retail media, marketplace intelligence, and affiliate marketing platforms under one portfolio

Assembly Industries is a global e-commerce software platform and holding company backed by private equity firm Advent International. The company reached unicorn status (valued at over $1 billion) following Advent's investment round, and shortly thereafter completed the nine-figure acquisition of Pacvue in October 2021, a leading commerce acceleration platform for retail media advertising. Assembly operates as a portfolio company aggregating best-in-class e-commerce software tools under one umbrella. Assembly's portfolio spans the full e-commerce lifecycle: Pacvue provides enterprise-grade retail media advertising management across Amazon, Walmart, Instacart, and other retailers; Helium 10 offers a comprehensive suite of tools for Amazon and Walmart sellers covering keyword research, product discovery, listing optimization, and analytics; and Refersion is an affiliate and influencer marketing platform that helps brands manage and scale their partner programs. In the AdTech and commerce media ecosystem, Assembly occupies a significant position as a consolidator of retail media and e-commerce intelligence software. Its portfolio collectively serves hundreds of thousands of brands, agencies, and individual sellers, making it a notable force in the rapidly growing retail media and marketplace advertising space. The company should not be confused with Assembly, the Stagwell-owned media agency, which operates under the same name but is an entirely separate entity.