Assembly Industries

Rebranded

Seattle, Washington, United States · Founded 2020

501-1000 employees

Sourced & current · updated Aug 10, 2026

Assembly Industries was an Advent International-backed e-commerce software platform that consolidated Helium 10, Refersion, and Pacvue under one roof before rebranding entirely as Pacvue in 2023.

Where they sit

Stack tier: Infrastructure & Data (B)

Retail Media PlatformE-commerce MarketingPerformance Marketing

Formerly a leading Advent International-backed e-commerce software platform; now fully consolidated under the Pacvue brand as a top retail media and commerce acceleration platform

Ownership

Parent: Advent International

Subsidiaries

Helium 10