Helium 10
D · Extended EcosystemAcquired by Assembly (now Pacvue)Helium 10 empowers Amazon sellers with data-driven tools and insights to find profitable products, optimize listings, manage operations, and scale their e-commerce businesses efficiently.
Last updated Feb 18, 2026
- Industry
- E-commerce Marketing Technology
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 51-200
- Funding
- $57M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Assembly (now Pacvue)
- API Available
- Limited
Market Position
Leading provider of Amazon seller tools and optimization software
Overview
Helium 10 is a comprehensive software-as-a-service platform designed specifically for Amazon sellers and e-commerce entrepreneurs. Founded in 2016, the company provides an all-in-one suite of over 30 tools covering product research, keyword research, listing optimization, operations management, analytics, and marketing for Amazon FBA and FBM sellers. The platform has become one of the most popular solutions in the Amazon seller tools market, serving hundreds of thousands of users globally. While not a traditional AdTech company, Helium 10 operates within the e-commerce marketing technology space, offering advertising optimization tools and PPC management features that help sellers maximize their Amazon advertising performance. The company has established itself as a market leader in the Amazon seller tools category, competing with platforms like Jungle Scout and Viral Launch. Helium 10 generates revenue through tiered subscription plans and has built a strong community around its educational content, training programs, and seller resources.
Products & Features
Black Box
Product research tool for finding profitable product opportunities on Amazon
Cerebro
Reverse ASIN lookup tool for competitor keyword research
Magnet
Keyword research tool for discovering high-volume search terms
Frankenstein
Keyword processor for organizing and optimizing keyword lists
Scribbles
Listing optimization tool for creating keyword-rich product listings
Adtomic
Amazon PPC advertising management and optimization platform
Profits
Financial analytics dashboard for tracking revenue, expenses, and profitability
Inventory Management
Tools for managing stock levels and preventing stockouts
Follow-Up
Email automation for customer engagement and review requests
Alerts
Monitoring system for listing hijackers, buy box changes, and other critical events
Key Features
Product research and validationKeyword research and trackingListing optimizationAmazon PPC managementCompetitor analysisInventory managementProfit analyticsReview and feedback managementMarket intelligenceChrome extension for on-page data
Use Cases
Finding profitable product niches on AmazonOptimizing product listings for search visibilityManaging Amazon PPC advertising campaignsTracking competitor strategies and keywordsMonitoring inventory levels and sales velocityAnalyzing profitability and financial metricsProtecting listings from hijackersAutomating customer follow-up communications
Customer Segments
Amazon FBA sellersAmazon FBM sellersE-commerce entrepreneursPrivate label sellersAmazon agenciesWalmart sellers (expanding)