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Category

PPC Management

PPC management platforms enable advertisers to create, monitor, optimize, and scale paid search and social campaigns across multiple channels from centralized dashboards. Agencies, in-house marketing teams, and performance marketers use these tools to manage budgets, automate bidding strategies, test creative variations, and track ROI across search engines and social platforms. The category encompasses enterprise platforms that consolidate campaign management across Google, Microsoft, Amazon, and social networks; specialized automation software that applies machine learning to bid optimization and budget allocation; and monitoring solutions that track competitive activity and brand safety. These tools reduce manual work, improve campaign efficiency, and provide visibility into advertising performance.

Companies

44

Tier distribution

S6A3B15Other20

44 PPC Management companies tracked by ATDb — 9 leaders, 0 recent deals.

Recent deals in PPC Management

Avg Completeness
82%
News (30d)
5
Deals (90d)
0
(6)
Adobe Advertising Search, Social & Commerce

Adobe Advertising Search, Social & Commerce

Search & Social Paid Media Management

Adobe Advertising Search, Social & Commerce (formerly Adobe Advertising Cloud Search) is a component of Adobe's broader enterprise programmatic advertising suite, sitting alongside the Adobe Advertising DSP within the consolidated Adobe Advertising platform.

San Jose, California
Bing Ads

Bing Ads

Rebranded

Search Advertising

Bing Ads, now known as Microsoft Advertising, was an online advertising platform developed by Microsoft in which advertisers bid to display advertisements to web users.

Redmond, Washington
Optmyzr

Optmyzr

AdTech / PPC Management Software

Optmyzr is a paid search management and automation company, founded in 2013 by a former Google employee, that serves more than 50,000 PPC professionals overseeing in excess of $2 billion in annual ad spend across Google Ads, Microsoft Ads, and Amazon Advertising.

Los Altos, California
Search Ads 360

Search Ads 360

Search Advertising Management

Search Ads 360 is a cross-engine search advertising management platform that enables advertisers to create, manage, and improve campaigns across multiple search engines and channels from a single interface.

Mountain View, California
Y

Yahoo Search Ads

Search Advertising / Digital Advertising

Yahoo Search Ads is a digital advertising platform that enables businesses to place paid search ads at the top of Yahoo search results, targeting users who are actively searching for relevant products or services.

New York, New York
Y

Yandex

Search & Digital Advertising

Yandex is a digital technology company that originated as a search engine and has grown into a broad internet ecosystem, dominating the Russian-speaking web across Russia, Kazakhstan, Belarus, Turkey, and neighboring regions since 1997.

Amsterdam, North Holland
(15)
Acquisio

Acquisio

Acquired

Paid Search & Social Campaign Management

Acquisio was an AI-powered paid search and social campaign management platform that helped agencies and marketers optimize digital advertising performance at scale.

Montreal, Quebec
Adlucent

Adlucent

Acquired

Performance Marketing / Paid Search Optimization

Adlucent was a digital marketing technology company specializing in predictive marketing and paid search optimization for retailers and brands.

Austin, Texas
Adthena

Adthena

Adthena is a global leader in competitive intelligence for search, providing brands and agencies with a comprehensive view of their paid and organic search landscape. Its AI-powered platform, Whole Market View, helps users identify opportunities, optimize performance, and protect their brand against competitors.

London, England
D

Disruptive Advertising

Digital Marketing Agency / Paid Advertising Management

Full-service digital marketing agency specializing in paid advertising management, analytics, and conversion optimization for growing businesses.

Pleasant Grove, Utah
H

Hanapin Marketing

Acquired

Paid Media / Performance Marketing Agency

Hanapin Marketing was a paid media and PPC agency in Bloomington, Indiana, known for the PPC Hero blog. It became part of Brainlabs in February 2020.

Bloomington, Indiana
Kenshoo

Kenshoo

Rebranded

Paid Media Optimization & Campaign Management

Kenshoo (now Skai) is a leading AI-powered advertising platform enabling marketers to plan, execute, and optimize campaigns across search, social, and e-commerce channels.

Tel Aviv, Tel Aviv District
Marin Software

Marin Software

Paid Media Management / Search & Social Ad Tech

Marin Software is a publicly-traded technology company that provides a cloud-based digital advertising management platform for performance-driven advertisers and agencies. Founded in 2006, the company pioneered cross-channel advertising campaign management solutions that enable marketers to optimize their paid search, social, and eCommerce advertising campaigns across major platforms including Google, Microsoft, Facebook, Instagram, and Amazon. The platform leverages advanced analytics, autom...

San Francisco, California
QuanticMind

QuanticMind

Acquired

Search Engine Marketing (SEM) / Performance Marketing

QuanticMind was an AI-powered performance marketing platform that automated and optimized paid search and social advertising campaigns before being acquired by Skai (formerly Kenshoo) in 2019.

Redwood City, California
R

Revealbot

Social Media Advertising Automation

Revealbot is an automation and optimization platform for social media advertising, primarily focused on Facebook, Instagram, Google, TikTok, and Snapchat campaigns.

New York
(12)
3

360 Search Ads

Search Advertising

360 Search Ads is the search advertising platform operated by Qihoo 360, one of China's leading internet security and search engine companies.

Beijing
Adalysis

Adalysis

PPC Management and Optimization

Denver, Colorado
Adhook

Adhook

Social Media Advertising & Campaign Management

Adhook is a Swiss-based social media advertising and campaign management platform that enables agencies and brands to plan, publish, and optimize paid social campaigns across Meta, LinkedIn, Google, and TikTok from a single interface. It includes collaborative workflows, approval processes, and performance reporting tailored for European agency teams. The platform is GDPR-compliant by design and targets mid-market European advertisers.

Zurich
Adzooma

Adzooma

PPC Management & Optimization

Newcastle upon Tyne, England
i

iSpionage

Competitive Intelligence & PPC Research

A competitive intelligence and PPC research platform that helps marketers analyze competitors' paid search campaigns, keywords, and ad copy.

Toronto, Ontario
Opteo

Opteo

PPC Management & Optimization

London, England
Search Laboratory

Search Laboratory

Acquired

Performance Marketing / Digital Agency

Search Laboratory is a data-driven digital marketing agency specializing in international search, paid media, and analytics, acquired by Stagwell Inc. in 2022.

Leeds, England
S

SellerApp

E-commerce Marketing Technology

SellerApp is a SaaS platform providing Amazon sellers with data-driven insights, analytics, and optimization tools for marketplace success.

Bangalore, Karnataka
S

SmartSites

Digital Marketing Agency

SmartSites is a full-service digital marketing agency specializing in web design, PPC advertising, and SEO services for businesses of all sizes.

Paramus, New Jersey
(5)