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Brief

Shirofune

Ad Management & Optimization Technology

Shirofune automates cross-platform ad campaign optimization across Google, Meta, Yahoo Japan, and other networks from a single dashboard, reducing manual work and improving ROI for agencies and advertisers.

Last updated Oct 26, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
2015
HQ
Tokyo, Japan
Connections
5

AI-drafted from public sources1 source cited

At a glance

Employees
51-200
4integrations

About

Leading automated ad management platform in Japan with growing international presence, particularly strong among digital agencies managing multi-platform campaigns

Shirofune is a Tokyo-based advertising technology company that provides an automated ad management and optimization platform designed to simplify and enhance digital advertising operations. The platform connects to major ad networks including Google Ads, Meta Ads, Yahoo! Japan Ads, LINE Ads, and others, enabling users to manage and optimize campaigns from a single unified interface. Its automation engine handles bid adjustments, budget allocation, and performance optimization using proprietary algorithms, significantly reducing the manual workload for advertisers and agencies. Founded in Japan, Shirofune has established itself as a prominent player in the Japanese digital advertising market, where managing campaigns across multiple local and global platforms is particularly complex. The platform is widely used by digital marketing agencies and in-house marketing teams seeking to improve campaign efficiency without requiring deep technical expertise. Shirofune's approach emphasizes ease of use alongside powerful automation, making sophisticated ad optimization accessible to a broader range of advertisers. Shirofune has expanded its reach beyond Japan, targeting international markets including the United States, positioning itself as a cross-platform ad automation solution for agencies and performance marketers globally. The company's value lies in its ability to consolidate multi-platform campaign management, automate routine optimization tasks, and provide actionable reporting, all within a SaaS model that scales from SMB agencies to larger enterprise advertising operations.

Business model

SaaS

Target market

SMB and Mid-Market agencies and in-house marketing teams

What they offer

  • Automated Ad Optimization

    Proprietary algorithm-driven bid and budget optimization across multiple ad platforms to maximize campaign performance

  • Unified Campaign Dashboard

    Single interface for managing campaigns across Google Ads, Meta Ads, Yahoo! Japan Ads, LINE Ads, and other networks

  • Budget Management

    Automated budget allocation and pacing across campaigns and platforms to prevent overspend and underspend

  • Performance Reporting

    Consolidated reporting and analytics across all connected ad platforms with actionable insights

  • Automated Rules & Alerts

    Customizable automation rules and alert systems to trigger actions based on campaign performance thresholds

Key features

Cross-platform campaign management from a single dashboardAutomated bid and budget optimizationMulti-network integration including Google, Meta, Yahoo Japan, LINEMinimal manual intervention required for campaign managementConsolidated cross-platform performance reportingAutomated scheduling and daypartingAgency-friendly multi-account management

Use cases

Digital agencies managing multiple client ad accounts across platformsIn-house marketing teams automating paid search and social campaignsPerformance marketers optimizing ROI across Google and Meta simultaneouslyAdvertisers seeking to reduce time spent on manual bid managementAgencies consolidating reporting across Japanese and global ad networks

Customer segments

Digital marketing agenciesIn-house marketing teamsE-commerce advertisersPerformance marketing teamsSMB and mid-market businesses running paid digital campaigns

Tech & specs

Technology stack

Cloud-based SaaS infrastructureGoogle Ads APIMeta Marketing APIYahoo! Japan Ads APILINE Ads APIProprietary optimization algorithms

Security & compliance

GDPR

Deployment

Cloud

API

Yes

Corporate history
  1. 2015 · Founded

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