Acquisio

Mid-market agency-focused paid media management platform known for AI-driven bid automation and white-label reporting

Acquisio was a Montreal-based AdTech company that developed an AI-driven platform for managing and optimizing paid search and social advertising campaigns at scale. Founded in 2003, the platform became widely adopted by digital marketing agencies seeking to automate bid management, reporting, and campaign optimization across major channels including Google Ads, Microsoft Advertising, and Facebook. Its machine learning-based bidding algorithms and cross-channel reporting tools were particularly valued by agencies managing large volumes of client accounts simultaneously. The company grew to become a recognized player in the performance marketing and paid media management space, competing with tools like Marin Software, Kenshoo (now Skai), and DoubleClick Search. Acquisio's platform was notable for its Turing machine learning technology, which automated bid and budget management to maximize conversions and reduce wasted spend. The platform also offered robust white-label reporting capabilities tailored to agency workflows. Acquisio was acquired by Grupo Planeta in 2017 and subsequently became part of the Newfold Digital portfolio. Over time, the Acquisio brand was wound down and its technology absorbed into broader digital marketing service offerings. The platform no longer operates as a distinct standalone product, marking the end of Acquisio as an independent AdTech entity. Its legacy lies in pioneering AI-driven bid automation for agencies at a time when machine learning in paid media was still emerging.