Acquisio

Agency-focused PPC management platform acquired by Zeta Global

Acquisio was a leading provider of AI-powered digital advertising management software designed primarily for agencies and resellers managing campaigns for SMB clients. The platform specialized in automating and optimizing paid search, social media, and display advertising campaigns across major platforms like Google Ads, Microsoft Advertising, and Facebook. Acquisio's technology enabled agencies to efficiently manage multiple client accounts at scale through features like bid and budget management, automated reporting, and performance optimization. In 2018, Acquisio was acquired by Zeta Global, a data-driven marketing technology company. Following the acquisition, Acquisio's technology and team were integrated into Zeta Global's broader marketing cloud platform. The Acquisio brand and standalone platform were eventually phased out as Zeta Global consolidated its offerings. Prior to acquisition, Acquisio had established itself as a significant player in the agency-focused PPC management space, serving thousands of agencies and resellers managing campaigns for SMB advertisers.