CallRail
CallRail enables businesses to track which marketing campaigns drive phone calls, texts, and form submissions, providing AI-powered conversation intelligence to optimize marketing ROI and improve customer experience.
Last updated Feb 8, 2026
- Industry
- Marketing Analytics and Call Tracking
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 201-500
- Funding
- $100M
- Revenue Range
- $50M-$100M
- API Available
- Yes
Market Position
Leading call tracking and conversation intelligence platform for SMBs and agencies
Overview
CallRail is a leading marketing analytics and call tracking software company that helps businesses track and analyze phone calls, form submissions, and text messages generated by their marketing campaigns. Founded in 2011, the company has established itself as a prominent player in the call intelligence and lead management space, serving over 200,000 companies worldwide. CallRail's platform combines call tracking with conversation intelligence powered by AI to help marketers attribute leads to specific campaigns, understand customer interactions, and optimize their marketing spend across channels. The company operates primarily in the marketing technology and AdTech ecosystem, focusing on closing the loop between offline conversions (phone calls) and online marketing efforts. CallRail's solutions are particularly valuable for businesses where phone calls represent a significant portion of lead generation, including industries like home services, healthcare, automotive, legal services, and agencies. The platform integrates with major advertising platforms like Google Ads, Facebook Ads, and popular CRM systems, making it a critical tool for multi-channel attribution and ROI measurement.
Products & Features
Call Tracking
Dynamic and static phone number tracking to attribute calls to specific marketing campaigns, keywords, and channels
Conversation Intelligence
AI-powered call transcription, analysis, and scoring to understand customer conversations and agent performance
Lead Center
Centralized hub for managing and responding to all leads from calls, forms, and texts in one place
Form Tracking
Track and attribute form submissions to specific marketing sources and campaigns
Text Messaging
Two-way SMS communication with leads and customers, with tracking and analytics
Call Recording
Automatic recording of inbound calls for quality assurance and training purposes
Key Features
Dynamic number insertion (DNI)Multi-channel attributionAI-powered call transcriptionAutomated lead scoringCall routing and IVRKeyword-level trackingReal-time analytics dashboardsSpam call blockingAutomated call notificationsCustom reporting
Use Cases
Marketing campaign attribution and ROI measurementPay-per-click (PPC) campaign optimizationMulti-location business call managementAgency client reporting and analyticsSales team performance monitoringCustomer service quality assuranceLead qualification and routingLocal SEO performance tracking
Customer Segments
Digital marketing agenciesHome services companiesHealthcare providersAutomotive dealershipsLegal servicesReal estate agenciesFinancial servicesMulti-location businesses