Yelp Ads

Leading local business review and advertising platform in the United States, competing with Google and Angi for SMB local ad spend

Yelp Ads is an advertising platform that connects businesses with millions of consumers actively searching for local products and services, both on and off the Yelp platform.¹ The platform operates on a cost-per-click model, meaning advertisers are charged only when a user clicks on their ad rather than for impressions.² Advertisers can target by location and keyword, set budgets starting as low as $5 per day, pause campaigns at any time, and monitor performance through a dedicated dashboard accessible from any device.¹ Beyond standard placements, the platform offers a range of ad formats including visually oriented Showcase Ads, retargeting ads in display, video, CTV, and audio formats, auto-play video units in high-visibility app placements, and Shopping Ads designed to drive traffic directly to e-commerce sites.¹ Call tracking, which provides full-funnel visibility into campaign performance, is not included in Yelp's standard advertising offering but is available through certified Yelp advertising partners.³ Large businesses gain access to expanded ad products along with a dedicated account team to support campaign strategy, execution, and optimization.¹ Source 1: yelp.com — Use Yelp's advertising solutions to reach more customers Source 2: propellerads.com — Yelp Ads Pros and Cons Explained Source 3: bluecorona.com — Yelp Advertising Services | Yelp Ads Partner | Yelp PPC