Yelp Ads

Leading local business review and advertising platform in the US, dominant in high-intent local search for service categories

Yelp Ads is the advertising arm of Yelp Inc., one of the most prominent local business discovery and review platforms in the United States. The platform enables small and medium-sized businesses to increase their visibility on Yelp through a suite of advertising products including Sponsored Results (paid search placements), display advertising, and enhanced business profile features. With over 100 million reviews and tens of millions of monthly visitors, Yelp provides advertisers access to consumers who are actively searching for local services — representing some of the highest purchase intent traffic available in local digital advertising. Yelp Ads operates primarily on a cost-per-click (CPC) model, allowing businesses to set budgets and bid for prominent placement in search results relevant to their category and location. The platform also offers profile enhancements such as removing competitor ads from business pages, adding calls-to-action, and showcasing photo portfolios. Yelp's self-serve dashboard gives advertisers campaign management tools, performance analytics, and audience targeting capabilities based on location, category, and user behavior signals. In the AdTech ecosystem, Yelp Ads occupies a distinctive niche as a high-intent local advertising network, competing directly with Google Local Services Ads, Angi, and Nextdoor for SMB advertising budgets. Yelp generates the majority of its revenue from advertising, with annual ad revenue consistently in the $900M–$1.3B range. The platform is particularly strong in service-category verticals such as restaurants, home services, health and beauty, and automotive, making it a critical channel for local businesses seeking measurable customer acquisition.