Yelp Ads

Leading local business advertising platform integrated with consumer review ecosystem

Yelp Ads is the advertising division of Yelp Inc., the popular local business review and discovery platform. The advertising platform allows local businesses to increase their visibility through various ad products including sponsored search results, display ads, and enhanced business page features. Yelp Ads operates on a cost-per-click (CPC) model and leverages Yelp's extensive user base of consumers searching for local services and businesses. As a key revenue driver for Yelp Inc., the advertising platform serves millions of small and medium-sized businesses across categories like restaurants, home services, healthcare, and professional services. Yelp Ads provides businesses with tools to manage their online presence, respond to reviews, track performance metrics, and reach consumers at the moment of high purchase intent. The platform's strength lies in its integration with Yelp's trusted review ecosystem and its focus on local, intent-driven advertising. Yelp Ads competes in the local advertising market against platforms like Google Local Services Ads, Facebook/Meta Local Awareness ads, and other local directory advertising services. The platform differentiates itself through its review-centric approach and strong brand recognition among consumers actively seeking local business recommendations.