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Yelp Ads

Yelp Ads

Local AdvertisingDivisionyelp.com

Connects local businesses with high-intent consumers actively searching for services in their area, delivering measurable leads through a trusted review-driven platform.

Last updated Aug 24, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026

Founded
2004
HQ
San Francisco, California, United States
Connections
5

At a glance

Employees
1001-5000
Funding
~$60M (pre-IPO)
Revenue
$1.1B–$1.4B annually
Stock
YELP
3integrations2competitors
Local AdvertisingPerformance Marketing

About

Leading local business review and advertising platform in the United States, competing with Google and Angi for SMB local ad spend

Yelp Ads is the advertising arm of Yelp Inc., the consumer review and local business discovery platform founded in 2004. The platform enables local businesses—from restaurants and salons to plumbers and dentists—to increase their visibility on Yelp through sponsored search results, competitor conquest advertising, display ads, and enhanced business profile features. Yelp's advertising model is built around high purchase-intent consumers who are actively searching for local services, making it a compelling channel for small and medium-sized businesses seeking measurable ROI from local digital advertising.

Business model

Marketplace / Self-Serve Advertising Platform

Target market

SMB

What they offer

  • Sponsored Results

    CPC-based ads that place businesses at the top of Yelp search results for relevant category and location queries

  • Enhanced Profile

    Upgraded business profiles with call-to-action buttons, photo slideshows, competitor ad removal, and custom messaging

  • Display Ads

    Banner and display advertising units shown across Yelp's website and mobile app to targeted audiences

  • Yelp Audiences

    Retargeting and audience extension product allowing advertisers to reach Yelp users across third-party sites

  • Multi-Location Ads

    Centralized advertising management tools for franchise and multi-location businesses

  • Yelp Connect

    Content subscription feature allowing businesses to post updates and promotions directly to followers

  • Request a Quote / Request a Call

    Lead generation features embedded in business profiles that drive direct consumer inquiries

Key features

High purchase-intent audience targetingCPC-based bidding with budget controlsCompetitor ad removal on enhanced profilesLocation-based and category-based targetingMobile-first ad deliveryLead tracking and call trackingSelf-serve campaign management dashboardManaged advertising services for larger accounts

Use cases

Local restaurant promoting lunch specials to nearby consumersHome services contractor generating leads from homeowners searching for plumbersSalon or spa increasing appointment bookings through sponsored placementsMulti-location franchise managing local ad campaigns centrallyHealthcare provider attracting new patients in a specific geographyRetail store driving foot traffic with location-targeted display ads

Customer segments

Small and medium-sized local businessesRestaurants and food serviceHome services and contractorsHealth and beauty servicesHealthcare providersMulti-location franchisesProfessional services (lawyers, accountants)

Tech & specs

Technology stack

PythonJavaReactAWSHadoop / Spark (data processing)Machine learning for ad ranking and targetingReal-time bidding infrastructure

Security & compliance

CCPAGDPRSOC 2

Deployment

Cloud

API

Limited

Corporate history
  1. 2004 · Founded
Connection details

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Yelp Ads