Yext

A leading digital presence and listings management platform, increasingly positioned as a structured knowledge layer for AI-powered search experiences.

Yext is a cloud-based digital presence management platform that helps businesses control how their information appears across the digital ecosystem — including Google, Apple Maps, Bing, Yelp, Facebook, and hundreds of other publishers and directories. Its core offering, the Yext Knowledge Graph, acts as a central source of truth for structured business data (locations, hours, products, FAQs, staff, and more), which is then distributed and kept consistent across a vast network of third-party platforms. This directly serves marketers and local marketing teams who need accurate, consistent brand information to drive discoverability and customer acquisition. Yext has expanded significantly beyond listings management into broader search and AI experiences. Its Yext Search product allows businesses to embed AI-powered, answers-based search on their own websites and apps, replacing traditional keyword search with natural language understanding. The company has also leaned into the generative AI era, positioning its Knowledge Graph as the structured data layer that feeds accurate, brand-controlled answers into AI assistants, chatbots, and large language models — making it relevant to brands managing their presence in an AI-driven search landscape. Yext went public on the NYSE in 2017 and serves a global enterprise and mid-market customer base across industries including retail, financial services, healthcare, hospitality, and restaurants. It competes with platforms like Semrush (via Listing Management), Uberall, Rio SEO, and Reputation.com in the local presence and listings space. Yext is a significant tool for performance marketers and local SEO teams, as accurate listings data directly impacts local search rankings, map pack visibility, and ultimately paid and organic customer acquisition.