Web.com

One of the largest providers of bundled online marketing and web services to SMBs in North America, with a broad portfolio built through strategic acquisitions.

Web.com Group is a comprehensive online services company that provides small and medium-sized businesses with the tools they need to establish and grow their online presence. Founded in 1999 and headquartered in Jacksonville, Florida, the company offers a broad suite of services including domain registration, website design and hosting, search engine optimization (SEO), pay-per-click advertising management, social media marketing, and online listings management. Web.com has grown significantly through acquisitions, most notably acquiring Register.com, Yodle, and Network Solutions, making it one of the largest providers of online marketing services to SMBs in North America. In the AdTech ecosystem, Web.com plays a meaningful role as a managed digital advertising intermediary for small businesses that lack the expertise or resources to run their own campaigns. Through its Yodle acquisition and proprietary advertising platform, the company manages paid search, display, and local advertising campaigns on behalf of its clients, acting as a full-service digital marketing agency at scale. Its technology automates campaign creation, optimization, and reporting, enabling cost-effective advertising management for a large volume of SMB clients. In 2018, Web.com was taken private by Siris Capital Group in a deal valued at approximately $2 billion. The company subsequently rebranded its parent holding entity and continued operating its various brands. Web.com remains a significant player in the SMB digital marketing space, competing with companies like Wix, GoDaddy, Hibu, and Thryv, leveraging its large customer base and bundled service offerings to retain clients across the full digital marketing funnel.