Nanigans

A leading Facebook Marketing Partner and performance advertising platform before being absorbed into Sprinklr in 2020

Nanigans was a Boston-based performance advertising software company that built its reputation as one of the most sophisticated platforms for managing and optimizing paid social advertising, particularly on Facebook and Instagram. Founded in 2010, the company developed proprietary machine learning and predictive analytics technology that enabled large-scale advertisers and agencies to automate bidding, audience targeting, and creative optimization across social channels. Nanigans was recognized as a Facebook Marketing Partner and became a go-to solution for direct-response advertisers seeking to maximize return on ad spend at scale. At its peak, Nanigans served major brands and performance marketers across e-commerce, gaming, travel, and retail verticals, offering a self-serve SaaS platform that gave advertisers direct API access to Facebook's advertising infrastructure. The platform's key differentiators included its predictive lifetime value modeling, dynamic creative optimization, and robust reporting capabilities that allowed advertisers to make data-driven decisions in real time. The company raised approximately $40 million in venture funding over its lifetime. In 2020, Sprinklr acquired Nanigans' social advertising business as part of a broader wave of AdTech consolidation. Sprinklr, a unified customer experience management platform, indicated it would rebuild the Nanigans technology from the ground up and integrate its capabilities into the Sprinklr platform. Following the acquisition, Nanigans ceased to operate as a distinct brand, with its technology and intellectual property absorbed into Sprinklr's advertising suite. The Nanigans website now redirects to Sprinklr's domain.