Nanigans

Leading Facebook advertising optimization platform prior to acquisition

Nanigans was an advertising technology company founded in 2010 that specialized in performance marketing software for social and mobile advertising. The company's platform was particularly known for its deep integration with Facebook's advertising ecosystem, providing advertisers with advanced tools to manage, optimize, and scale their campaigns across social media channels. Nanigans served major brands and direct-to-consumer companies, offering automation and optimization capabilities that helped advertisers maximize return on ad spend (ROAS) through sophisticated algorithms and real-time bidding strategies. The company raised significant venture capital funding and competed in the social advertising management space alongside companies like Kenshoo, Marin Software, and AdRoll. Nanigans differentiated itself through its focus on performance marketing and its proprietary optimization technology. In 2017, Nanigans was acquired by Extreme Reach (later rebranded as MNTN), a video advertising platform, marking a consolidation in the AdTech industry as platforms sought to expand their capabilities across different advertising channels.