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Nanigans

Acquired

Boston, Massachusetts, United States · Founded 2010

51-200 employees · $43M

Sourced & current · updated May 11, 20260 of 4 facts verifiedWebsite

Nanigans was a performance advertising platform specializing in Facebook and Instagram ad optimization before being acquired by Skai (formerly Kenshoo) in 2020.

Where they sit

Stack tier: Infrastructure & Data (B)

Marketing AnalyticsDemand Side Platform (DSP)Performance Marketing

Leading Facebook/Instagram advertising optimization platform before acquisition

Ownership

Parent: Skai

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.