Sellics

Was a leading all-in-one Amazon seller management platform before rebranding to Perpetua and being acquired by Ascential

Sellics was a Berlin-based SaaS company that built one of the most comprehensive Amazon seller and vendor management platforms available. Founded in 2014, the company offered an integrated suite of tools covering Amazon PPC advertising automation, keyword research, product ranking optimization, review management, competitor monitoring, and profit analytics — all within a single dashboard. It served both third-party Amazon sellers and first-party vendors, making it a versatile solution across the Amazon ecosystem. At its peak, Sellics served tens of thousands of Amazon merchants globally and was widely regarded as a leading all-in-one solution for Amazon commerce management. The platform's strength lay in its ability to consolidate multiple operational needs — from advertising performance to organic search ranking — into one unified interface, reducing the need for multiple point solutions. The company raised venture funding and grew rapidly alongside the explosive growth of Amazon as an advertising and commerce platform. In 2021, Sellics underwent a significant strategic transformation, spinning off its advertising automation capabilities into a separate product called Perpetua (perpetua.io), which focused exclusively on Amazon and retail media advertising optimization. The Sellics brand was effectively sunset as the company rebranded and refocused under the Perpetua name. Perpetua was subsequently acquired by Ascential in 2022, integrating it into Ascential's digital commerce division alongside brands like Flywheel Digital.