All-in-one software solution that helps Amazon sellers optimize their advertising campaigns, improve product visibility, and maximize profitability through integrated analytics and automation tools.
Last updated Feb 8, 2026
- Industry
- E-commerce Advertising and Marketplace Optimization
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 51-200
- Funding
- $10M
- Revenue Range
- $1M-$10M
- Stock Symbol
- N/A
- Parent Company
- Perpetua
- API Available
- Yes
Market Position
Leading Amazon-focused seller software platform, now part of Perpetua's broader e-commerce advertising suite
Overview
Sellics is a comprehensive software platform designed specifically for Amazon sellers and vendors to optimize their e-commerce operations. The company provides an all-in-one solution that combines advertising optimization, SEO tools, competitor analysis, and profit analytics to help sellers maximize their performance on Amazon's marketplace. Sellics emerged as one of the early movers in the Amazon seller tools space, offering sophisticated PPC campaign management and keyword optimization capabilities. In 2020, Sellics was acquired by Perpetua, a leading e-commerce advertising platform, which integrated Sellics' capabilities into a broader suite of tools for Amazon and other marketplace sellers. The platform serves thousands of Amazon sellers globally, from individual entrepreneurs to large brands, providing data-driven insights and automation tools to improve advertising ROI and overall marketplace performance. Sellics' significance in the AdTech ecosystem lies in its specialization in Amazon's unique advertising environment and its ability to consolidate multiple seller tools into a single platform.
Products & Features
PPC Manager
Automated Amazon advertising campaign management and optimization tool
Profit Dashboard
Real-time profit analytics and financial tracking for Amazon sellers
Keyword Optimizer
SEO and keyword research tool for improving product discoverability
Competitor Intelligence
Monitoring and analysis of competitor pricing, rankings, and strategies
Review Manager
Tool for monitoring and managing product reviews and ratings
Key Features
Automated PPC bid managementKeyword tracking and optimizationProfit and loss analyticsCompetitor monitoringProduct review managementInventory trackingMulti-marketplace supportCampaign performance reporting
Use Cases
Amazon PPC campaign optimization and managementProduct listing SEO and keyword optimizationProfit margin analysis and financial trackingCompetitive intelligence and market researchMulti-product portfolio managementReview monitoring and reputation management
Customer Segments
Amazon third-party sellersAmazon vendorsE-commerce brandsDigital marketing agencies managing Amazon accountsPrivate label sellers