Jungle Scout

Market leader in Amazon seller intelligence software with over 1 million users globally

Jungle Scout is a pioneering e-commerce intelligence platform founded in 2015 by Greg Mercer, primarily designed to help Amazon sellers identify profitable products, analyze market trends, and optimize their listings. The platform aggregates vast amounts of Amazon marketplace data to provide actionable insights through tools like product databases, keyword scouts, sales estimators, and supplier databases. It serves a broad spectrum of users from individual entrepreneurs launching their first Amazon business to large brands and agencies managing complex multi-SKU portfolios. Jungle Scout has grown to become one of the most recognized names in the Amazon seller tools ecosystem, competing closely with Helium 10 and Viral Launch. The company expanded its offerings beyond core product research to include inventory management, advertising analytics, and market intelligence reports, making it a more comprehensive end-to-end solution for Amazon sellers. Its consumer and market research reports have also gained traction among brands and investors seeking Amazon-specific consumer insights. While not strictly an AdTech company in the traditional sense, Jungle Scout occupies a critical niche in the e-commerce and retail media ecosystem by helping sellers optimize their Amazon presence, which directly influences advertising spend efficiency on Amazon's advertising platform. The company has reportedly served over 1 million entrepreneurs and brands globally, cementing its position as a market leader in Amazon seller software.